---
title: "How do I add a link to an email campaign in Sarbacane Campaigns?"
description: "Make a text or an image clickable to a website, a form, a phone number or a calendar."
url: https://help.sarbacane.com/en/articles/13-how-do-i-add-a-link-to-an-email-campaign-in-sarbacane-campaigns
collection: "Frequently Asked Questions"
updated: 2026-11-09
language: en
alternates: [fr, es]
---

# How do I add a link to an email campaign in Sarbacane Campaigns?

Make a text or an image clickable to a website, a form, a phone number or a calendar.

In the EmailBuilder of Sarbacane Campaigns, you make a text or an image clickable by choosing a link type and its destination. Clicks are then tracked in the campaign statistics. Avoid writing addresses in plain text ("https://…"): these visible links look like spam and harm deliverability.

## Prerequisites

-   An email campaign created with the EmailBuilder of Sarbacane Campaigns.
    

## Steps

### On a text

1.  At the Message step, select the word or words to make clickable.
    
2.  In the text toolbar, click the link icon (chain).
    

![](https://staticfiles.gleap.io/helpcenter/683050d8834924b5aeaea8b7/20260325204841_2191.png)

3.  In the link insertion window, choose the link type (see the list below). The external web page type is selected by default.
    
4.  Enter the destination in the field that appears (for example the link field for a web page, with a full address starting with https://, or the email field for an email address).
    
5.  If you wish, add a caption, visible when hovering over the link in some email clients, and choose whether the link is underlined.
    
6.  Click OK.
    

![](https://staticfiles.gleap.io/helpcenter/683050d8834924b5aeaea8b7/20260325204841_6141.png)

### On an image

7.  Click the image: the image properties window opens.
    
8.  Choose the link type, then fill in the link field and, if you wish, the caption.
    

### Available link types

-   External web page: a page on your website or any other site.
    
-   Online version of the email: the web copy, to read the email in a browser.
    
-   Unsubscribe form (mandatory): the unsubscribe link, mandatory in every marketing campaign.
    
-   Tracking opt-out form: a form where the contact enters their address to stop being tracked by the pixel.
    
-   Tracking pixel preferences: a form where the contact answers yes or no to pixel tracking.
    
-   Sarbacane form: a form published with Sarbacane Forms.
    
-   Sarbacane landing page: a page published with Sarbacane Pages.
    
-   Email address: opens a new email to the chosen address.
    
-   Phone number: starts the call from a mobile phone.
    
-   Add to my calendar: adds an event to the recipient's calendar.
    

![](https://staticfiles.gleap.io/helpcenter/683050d8834924b5aeaea8b7/20260325204841_3783.png)![](https://staticfiles.gleap.io/helpcenter/683050d8834924b5aeaea8b7/20260325204841_0754.png)

**Best practice**: limit the number of links. Too many links scatter attention and make the email heavier, which can increase its sending cost.

## Expected result

The text appears as a link in the EmailBuilder. In your test email, a click opens the right destination.

## Troubleshooting

### The link leads nowhere in my test

Check that the address is complete and starts with https://.

### I want to remove a link

Select the link text, then, in the text toolbar, click the remove link icon (crossed-out chain).

### Clicks do not appear in the statistics

Check that behavioral tracking is enabled (Checks step, behavioral tracking line).

## Related articles

-   [How to insert a GDPR-compliant unsubscribe link](https://help.sarbacane.com/en/articles/40.md)
    
-   [How do I create an email campaign in Sarbacane Campaigns?](https://help.sarbacane.com/en/articles/23.md)