---
title: "Video: what are the 5 best practices to improve your deliverability?"
description: "Dedicated domain, targeting, subject, content and unsubscribe link: the five essential practices explained on video."
url: https://help.sarbacane.com/en/articles/163-video-what-are-the-5-best-practices-to-improve-your-deliverability
collection: "Best practices"
updated: 2026-11-03
language: en
alternates: [fr, es]
---

# Video: what are the 5 best practices to improve your deliverability?

Dedicated domain, targeting, subject, content and unsubscribe link: the five essential practices explained on video.

This video presents the five practices that matter most for your campaigns to reach the inbox rather than spam. The video is in French, with subtitles available.

## The 5 best practices in the video

1.  Send with a dedicated domain (see [Which method should I choose to send with my own domain in Sarbacane Campaigns?](https://help.sarbacane.com/en/articles/175.md)).
    
2.  Target your sends by segmenting your contact base (see [How do I filter a list with a targeting in Sarbacane Contacts?](https://help.sarbacane.com/en/articles/206.md)).
    
3.  Choose a subject and preheader that make people want to open (see [How do I fill in my campaign header so that it gets opened in Sarbacane Campaigns?](https://help.sarbacane.com/en/articles/383.md)).
    
4.  Optimize the content of your emails (see [How do I write my campaign content to avoid spam in Sarbacane Campaigns?](https://help.sarbacane.com/en/articles/384.md)).
    
5.  Place a clearly visible unsubscribe link to preserve your sender reputation (see [How is your sender reputation built and how do you protect it?](https://help.sarbacane.com/en/articles/172.md)).
    

## Related articles

-   [How do I improve the deliverability of my campaigns in Sarbacane Campaigns?](https://help.sarbacane.com/en/articles/168.md)