---
title: "Do I need a dedicated IP or a shared IP for my sends in Sarbacane Campaigns?"
description: "Compare the shared IP, used by default, and the dedicated IP to find out which one suits your sending volumes."
url: https://help.sarbacane.com/en/articles/178-do-i-need-a-dedicated-ip-or-a-shared-ip-for-my-sends-in-sarbacane-campaigns
updated: 2026-11-03
language: en
alternates: [fr, es]
---

# Do I need a dedicated IP or a shared IP for my sends in Sarbacane Campaigns?

Compare the shared IP, used by default, and the dedicated IP to find out which one suits your sending volumes.

By default, your campaigns are sent from a set of shared IP addresses (shared IP pool), continuously monitored by Sarbacane. This is the right choice for most senders. A dedicated IP is only useful if you send large volumes on a regular basis, and on its own it does not guarantee better deliverability.

<table style="min-width: 75px;"><colgroup><col style="min-width: 25px;"><col style="min-width: 25px;"><col style="min-width: 25px;"></colgroup><tbody><tr><th colspan="1" rowspan="1"><p></p></th><th colspan="1" rowspan="1"><p>Shared IP (default)</p></th><th colspan="1" rowspan="1"><p>Dedicated IP</p></th></tr><tr><td colspan="1" rowspan="1"><p>For whom</p></td><td colspan="1" rowspan="1"><p>Low to medium volumes, or irregular sends</p></td><td colspan="1" rowspan="1"><p>Large volumes sent on a regular basis</p></td></tr><tr><td colspan="1" rowspan="1"><p>Reputation</p></td><td colspan="1" rowspan="1"><p>Inherited from the pool's good history, which Sarbacane protects by excluding dubious senders</p></td><td colspan="1" rowspan="1"><p>Built only by your own sends</p></td></tr><tr><td colspan="1" rowspan="1"><p>Getting started</p></td><td colspan="1" rowspan="1"><p>Immediate</p></td><td colspan="1" rowspan="1"><p>The IP must be warmed up, with gradually increasing volumes</p></td></tr><tr><td colspan="1" rowspan="1"><p>Your responsibility</p></td><td colspan="1" rowspan="1"><p>Shared with Sarbacane</p></td><td colspan="1" rowspan="1"><p>Full: regular frequency and volumes, list quality</p></td></tr></tbody></table>

In both cases, the same rules apply:

-   send only to contacts who have given their consent;
    
-   handle unsubscribes;
    
-   remove invalid or inactive addresses;
    
-   send content that generates engagement.
    

**Important**: a dedicated IP is available as an option, but Sarbacane only recommends it in specific cases, because it requires very rigorous sending practices (lists, regularity, volumes). Its setup depends on a study of your situation by Sarbacane's deliverability manager. To request one, contact your account manager.

## Related articles

-   [How does Sarbacane protect the deliverability of your campaigns?](https://help.sarbacane.com/en/articles/169.md)
    
-   [How do I warm up a new sending domain in Sarbacane Campaigns?](https://help.sarbacane.com/en/articles/111.md)
    
-   [Why should I customize my sending domain name in Sarbacane Campaigns?](https://help.sarbacane.com/en/articles/167.md)