---
title: "Sarbacane Forms: natural SEO referencing"
description: "The form editor (also called Form Builder) allows, in the “Settings” section at the bottom right of your screen, to optimize your form for its natu..."
url: https://help.sarbacane.com/en/articles/188-sarbacane-forms-natural-seo-referencing
updated: 2026-07-06
language: en
alternates: [fr, es]
---

# Sarbacane Forms: natural SEO referencing

The form editor (also called Form Builder) allows, in the “Settings” section at the bottom right of your screen, to optimize your form for its natu...

The form editor (also called Form Builder) allows you, in the “Settings” section at the bottom right of your screen, to optimize your form for its natural referencing.

Careful drafting will enable you to stand out from the competition on search engines and encourage your prospect to click.

![](https://staticfiles.gleap.io/helpcenter/683050d8834924b5aeaea8b7/20260325205902_8096.png)

These settings include: 

-   The _meta title_: this is the title of your page; it is concise.
    

Example: “Your white paper on the best forms”

-   _The meta description:_ this is a brief and objective description of the content of your page.
    

Example: “Discover in our white paper the best UI/UX practices for form creation.”

-   _The favicon:_ this is a small square image that highlights your page among other search results.