---
title: "What are Smart Templates?"
description: "Smart Templates gives you the possibility to opt for pre-established communication media, in addition to the standard templates already available."
url: https://help.sarbacane.com/en/articles/201-what-are-smart-templates
updated: 2026-05-18
language: en
alternates: [fr, es]
---

# What are Smart Templates?

Smart Templates gives you the possibility to opt for pre-established communication media, in addition to the standard templates already available.

Smart Templates gives you the possibility to choose pre-established communication media, in addition to the standard templates already available.

These intelligent templates adapt to the viewing habits of your targets, whether they are on desktop or mobile.

## **A wide range of media benefit from this AI-powered feature:**

-   Emails, with or without branding;
    
-   Information collection forms;
    
-   Landing pages.
    

Smart Templates have been designed and optimized by our web designers according to best practices:

-   They make it possible to **save valuable time** in the design phase;
    
-   They combine the hierarchy of the information communicated with the **optimization of conversion rates**;
    
-   They instantly adopt the **visual identity guidelines** of any web source you provide (website or landing page, for example).
    

### **Non-exhaustive list of relational and marketing Smart Templates:**

-   Messages for your internal or institutional communication needs;
    
-   Quizzes to deepen your customer knowledge;
    
-   Measurement of customer or subscriber satisfaction;
    
-   Invitation to a contest;
    
-   Download of a white paper.
    

### **Non-exhaustive list of transactional and commercial Smart Templates:**

-   Prospecting message as part of a commercial contact approach;
    
-   Follow-up after an abandoned cart;
    
-   Distribution of a welcome offer;
    
-   Invitation to join a loyalty program;
    
-   Communication of a list of discounted products.