---
title: "How to automate your e-commerce activities with the Magento (Adobe Commerce) extension?"
description: ""
url: https://help.sarbacane.com/en/articles/330-how-to-automate-your-e-commerce-activities-with-the-magento-adobe-commerce-extension
updated: 2026-05-18
language: en
alternates: [fr, es]
---

# How to automate your e-commerce activities with the Magento (Adobe Commerce) extension?



**Managing and maintaining an e-commerce activity via Magento (Adobe Commerce) presents several challenges:** 

-   Ensuring the updating of the customer database and thus avoiding it becoming obsolete
    
-   Synchronizing this data to strengthen customer knowledge throughout the year
    
-   Using this data to distribute promotional offers or event invitations.
    

**A few application cases for inspiration**

-   Registration of the database in Sarbacane Suite to distribute email and SMS communications.
    
-   Updating contact details and postal addresses.
    
-   Updating opt-in and opt-out choices to ensure compliance with the GDPR rules that apply to you.
    
-   Managing several stores without mixing databases.
    
-   Monitoring the behavior and engagement of your prospects and customers following the sending of communications.
    

**Connecting Sarbacane Suite to Magento**

1.  Go to the [Connectors](https://contacts.sarbacane.com/contacts/settings/connectors) section in Sarbacane Contacts
    
2.  Click on the “Magento” block
    
3.  Enter the requested information, finishing with the activation key, which is available after installing the Sarbacane module (add-on) on your Magento environment, [available via this link](https://commercemarketplace.adobe.com/sbsoftware-sarbacane.html). 
    

**Administration and automation possibilities offered by the connector**

To import a list and allow it to be synchronized with Magento, go directly to the [addition of a synchronized list](https://contacts.sarbacane.com/contacts/lists/synchronized) page.

Updating the list linked to the store is then automatic; any change within Sarbacane Suite will be reflected in the Magento list and vice versa.

It is then possible to segment your list(s) via [the page in Sarbacane Contacts dedicated to this purpose](https://contacts.sarbacane.com/contacts/lists/list). After selecting a list, you can create targeting based on specific criteria corresponding to the columns in your table. By creating email or SMS campaigns within [Sarbacane Campaigns](https://campaigns.sarbacane.com/) you will then find the lists and targetings that you have organized. 

**Good to know: still within** [**Campaigns**](https://campaigns.sarbacane.com/)**, it is also possible to create automatic scenarios when creating a campaign.**

These scenarios are triggered according to the trigger defined by you, among which: 

-   Addition of a contact to a list
    
-   Date
    
-   Modification of an entry in your database, through an update or the first collection of the information (e.g.: birthday date, specific interest, response to a questionnaire, response to an invitation, etc.).