---
title: "How to automate your e-commerce actions with the Prestashop extension?"
description: ""
url: https://help.sarbacane.com/en/articles/331-how-to-automate-your-e-commerce-actions-with-the-prestashop-extension
updated: 2026-10-07
language: en
alternates: [fr, es]
---

# How to automate your e-commerce actions with the Prestashop extension?



**Connect Sarbacane Suite to Prestashop**

1\. First, go to the [Connectors](https://contacts.sarbacane.com/contacts/settings/connectors) section in Sarbacane Contacts.

![](https://staticfiles.gleap.io/attachments/20260427154149_4125.png)

2\. Click on the “Prestashop” connector.

![](https://staticfiles.gleap.io/attachments/20260427154147_6555.png)

3\. Click on “Add a store”.

4\. Enter the requested information, ending with the activation key, which is available after installing the Sarbacane module (add-on) [available for download here](https://assets.sarbacane-cdn.com/User-Guide/plugin/Prestashop-Sarbacane.zip).

![](https://staticfiles.gleap.io/attachments/20260427154147_4071.png)

You will be able to retrieve two lists: the Newsletter list and the User list.

Here is the information you will be able to retrieve:

**Newsletter:** groups together people who have signed up to receive the newsletter, via a pop-up for example.

The “Newsletter” list can return these column details (in English by default):

-   Email
    
-   Mobile number
    
-   Last name
    
-   First name
    

**User :**  groups together users who have registered or placed an order on your site.

 The “User” list can retrieve this column information: 

-   Email
    
-   First name
    
-   Last name
    
-   Opt-in
    
-   Date of the first order
    
-   Date of the most recent order
    
-   Amount of the highest order
    
-   Amount of the lowest order
    
-   Average amount of orders
    
-   Total amount of orders
    
-   Total number of orders
    

## **Managing and maintaining an e-commerce business via Prestashop presents several challenges:** 

-   Ensure the updating of your customer database and thus avoid its obsolescence.
    
-   Synchronize this data to strengthen your customer knowledge throughout the year.
    
-   Use this data to distribute promotional offers or event invitations.
    

## **A few application cases for inspiration**

-   Registration of your database in Sarbacane Suite to distribute your email and SMS communications.
    
-   Updating contact details and postal addresses.
    
-   Updating opt-in and opt-out choices to ensure compliance with the GDPR rules that apply to you.
    
-   Managing several stores without mixing the databases.
    
-   Monitoring the behavior and engagement of your prospects and customers following the sending of communications.
    

## **Administration and automation possibilities offered by the connector**

To import a list and enable its synchronization with Prestashop, go directly to [adding a synchronized list](https://contacts.sarbacane.com/contacts/lists/synchronized), then choose your store.

The update of the list linked to the shop is automatic: any modification in your Prestashop list will be immediately reflected in Sarbacane.

It is then possible to segment your list(s) via [the Sarbacane Contacts page dedicated to this purpose](https://campaigns.sarbacane.com/). After selecting a list, you can create targeting according to specific criteria, based on the available columns. By creating email or SMS campaigns within [Sarbacane Campaigns](https://campaigns.sarbacane.com/) you will find the lists and targeting options organized by you.

**Good to know: still within** [**Campaigns**](https://campaigns.sarbacane.com/)**, it is also possible to create automatic scenarios when creating a campaign.**

These scenarios are triggered according to a trigger that you define, from among the following:

-   Addition of a contact to a list
    
-   Date
    
-   Modification of an entry in your database, through an update or first collection of the information (e.g.: date of birth, specific interest, response to a questionnaire, response to an invitation, etc.).
    

The specificity of the Prestashop connector is that you can create an “Abandoned carts” scenario. First make sure that the recovery option is correctly checked in your Sarbacane plugin on your site:

![](https://staticfiles.gleap.io/attachments/20260427154147_0000.png)

Remember to consult [our documentation presenting the different scenarios](https://help.sarbacane.com/suite/campagnes-automatiques/general-automatiques/sarbacane-campaigns-les-differents-types-de-campagnes-automatiques/).