---
title: "How do I insert personalization fields in an email campaign in Sarbacane Campaigns?"
description: "Display a first name, image or link specific to each contact in the subject, pre-header and content of your email."
url: https://help.sarbacane.com/en/articles/34-how-do-i-insert-personalization-fields-in-an-email-campaign-in-sarbacane-campaigns
collection: "The customisation fields in an email campaign"
updated: 2026-11-06
language: en
alternates: [fr, es]
---

# How do I insert personalization fields in an email campaign in Sarbacane Campaigns?

Display a first name, image or link specific to each contact in the subject, pre-header and content of your email.

In Sarbacane Campaigns, a personalization field displays information specific to each contact in your email (first name, last name, city, link…), taken from a column of your contact list. An email that addresses each person by name gets more attention. You insert these fields with the **{ }** icon in the subject, the pre-header and the content of the email. Once inserted, the field appears between double braces.

## Prerequisites

-   A Sarbacane Campaigns license.
    
-   A contact list whose columns contain the information to display: first name, last name, or the URL of an image or link specific to each contact.
    
-   This list selected at the **Recipients** step, before inserting the fields.
    

**Important**: the fields are linked to the list selected at the **Recipients** step. If you change lists after inserting them, insert them again. For the same reason, a field added to a template does not keep its link.

## Steps

![](https://staticfiles.gleap.io/helpcenter/683050d8834924b5aeaea8b7/20260325204854_0299.png)

### In the subject or pre-header

1.  At the Message step, click in the subject or pre-header field where the field should appear: the **{ }** icon appears in the field.
    
2.  Click the **{ }** icon, then choose the column to display.
    

![](https://staticfiles.gleap.io/helpcenter/683050d8834924b5aeaea8b7/20260325204854_0169.png)

![](https://staticfiles.gleap.io/gattachments/XxDCGbhE0OjiyTrK37lKRI5ohjv0vOA9V6MdnnjadKiD0q0y4sIOIZRiZvM9RuBX6RGJEAVoOKP.png)

### In the email text (EmailBuilder)

3.  In a text block, place the cursor where you want the field.
    
4.  In the text toolbar, click the **{ }** icon, then choose the column to display.
    

![](https://staticfiles.gleap.io/helpcenter/683050d8834924b5aeaea8b7/20260325204854_5802.png)

### An image specific to each contact

Your list must contain a column with the URL of each contact's image, hosted online.

5.  Click the image block.
    
6.  In the Properties panel on the right, at the end of the URL field, click the **{ }** icon.
    
7.  Choose the column that contains the image URLs.
    

![](https://staticfiles.gleap.io/gattachments/S57M3QubEtQmX5iUdmOSWfh0em6ElFr7NuceZZBj6AKrkfugeBq4h6g0wrQXYQWBiEFRjyH2FJP.png)

![](https://staticfiles.gleap.io/gattachments/fuS8zK033N2EQwwqlrl5XOqW8BkxRRqBG588jgPeAuCqCVci4vQxFOGmSUkHvYDVZRtl0reuELn.png)

### A link specific to each contact (button, image or text)

Your list must contain a column with each contact's link.

8.  Select the button, image or text to make clickable.
    
9.  At the end of the link field, click the **{ }** icon.
    
10.  Choose the column that contains the links.
     

![](https://staticfiles.gleap.io/gattachments/dB53rIu8zQM8qHJzkq05qQfTXlNQ2mnTxFy6sydIgG7zHfcJ7Io3dKHhyxdN7L8ELVqq6Ezy0Mx.png)

![](https://staticfiles.gleap.io/gattachments/lacCxg0EVQUKkISycUesTWzfjfQfeNnVT6NxSj24GFgNBnLNkr2AO0ZYIGformHlhcRl25clJkk.png)

![](https://staticfiles.gleap.io/gattachments/UwbyF5PmefHAwLxDa1d7AIjKdkNIXPPE6iOs81d64H63nJNDRPuNt3IbveMnI3ABq09Xb6BnPFA.png)

**Best practice**: before sending, test your campaign with your own address, added to the list with its columns filled in (see [How to test your personalized Sarbacane emails?](https://help.sarbacane.com/en/articles/37.md)).

## Expected result

The field appears in your email between double braces. When the campaign is sent, each contact sees their own information, image or link in its place.

## Troubleshooting

### The field is empty for some contacts

These contacts' cell is empty in the chosen column. Complete your list in Sarbacane Contacts.

### My contacts see the field name between braces instead of their information

The field was typed by hand instead of being inserted with the **{ }** icon, or the list changed after insertion. Check the list at the **Recipients** step, delete the field, then insert it again with the **{ }** icon.

### The column I want does not appear in the list of fields

It does not exist in the list selected at the **Recipients** step. Add it to your list or select the right list.

## Related articles

-   [How to test your personalized Sarbacane emails?](https://help.sarbacane.com/en/articles/37.md)
    
-   [Using dynamic content blocks to personalize your email campaigns](https://help.sarbacane.com/en/articles/33.md)
    
-   [How do I import contacts into Sarbacane Contacts?](https://help.sarbacane.com/en/articles/210.md)