---
title: "How to read the statistics of an SMS campaign in Sarbacane?"
description: "Find out how many SMS messages were received, who clicked your link, and who replied to you, campaign by campaign."
url: https://help.sarbacane.com/en/articles/350-how-to-read-the-statistics-of-an-sms-campaign-in-sarbacane
collection: "SMS statistics"
updated: 2026-10-13
language: en
alternates: [fr, es]
---

# How to read the statistics of an SMS campaign in Sarbacane?

Find out how many SMS messages were received, who clicked your link, and who replied to you, campaign by campaign.

In Sarbacane Campaigns, SMS campaign statistics show how many SMS messages were delivered, who clicked your link, and who replied to you. You can access them from the sent campaign tile.

## Prerequisites

-   An SMS campaign that has already been sent.
    
-   To track clicks: a link added using **Insert a link** with behavioral tracking enabled.
    
-   To receive replies: the sender must be a **Standard number**.
    

## Steps

1.  In [**My campaigns**](https://campaigns.sarbacane.com/#!/p/campaignslist/camp/default/preview), look below the campaign thumbnail for the **number of SMS delivered**.
    
2.  On the thumbnail, click the three dots, then click **Statistics**. The page opens on the **Results** tab.
    
3.  In **Results** :
    
    -   at the top left, the number of **Recipients** and the campaign **Tags**;
        
    -   in the center, a graph shows how sends evolve over time. Hover over it to display the number of **Deliveries** and **Clicks** at a given date and time. Below the graph, on the left, choose the period (for example, **48 hours**). On the right, select the graphs to display: **Deliveries**, **Clicks**, **Bounces**, **Unsubscribes**;
        
    -   at the bottom left, the **Activity** section shows the number and percentage of **Delivered**, **Clickers**, **Unsubscribes** and **Bounces**;
        
    -   at the bottom right, the **Delivery**, **Clicker** and **Engagement Rate** rates. The latter is the number of clickers divided by the number of deliveries: it measures your recipients' interest in your message. To see the definition of each metric, hover over the “i” icon next to its name.
        

![SMS campaign Results screen, with a 48-hour chart and activity statistics showing one receipt, zero clicks, and a 0% response rate. Visible: Results, Behavioral tracking, Technology, Replies, Recipients, Tags.](https://staticfiles.gleap.io/ghelparticle/8wmsdsH6BIWMFjQnrJ2WRIoi8sEh6N1UcoNznYUpIuG4gIXx0OtD96url4s45DhuPy27BFT64QN.png)

1.  Open the **Behavioral tracking** tab. At the top, you will find the number of **Recipients**, **Received**, **Clickers**, **Unsub.** and **Bounces**. Below, the table displays one row per recipient: phone number, last name, first name, followed by the columns **Received** (Yes or No), **Clicks** (the number of clicks on your link), **Unsubscribed** and **Bounces**. To retrieve this list, click **Export** at the top right of the table.
    

![The Behavioral tracking tab displays campaign statistics and the table of targeted recipients. Visible: Behavioral tracking, Results, Technology, Replies, Recipients, Received.](https://staticfiles.gleap.io/ghelparticle/uPKfdSboaLe8Rw83RZruNtYGhB27t2wriLoJZQTgvEyF5p3dSxUFHd90UXqjO1usy3kGmKV5155.png)

**Note**: the **Technology** tab is designed for email campaigns. The **Active** and **Inactive** metrics do not apply to SMS.

5.  Open the **Responses** tab to read messages sent by your recipients.
    

![The French analytics screen’s Réponses tab shows one recipient, tabs for unread and read messages, and an empty data area. Visible: Résultats, Suivi comportemental, Technologie, Réponses, Destinataires, 1.](https://staticfiles.gleap.io/ghelparticle/MO5qjX1jrlJ2kFFG0Spvv6ofSZAOd5mV3QXo9i6uZGilMlfaXbipb0XfwhvlBg9NgzaCtFcE9Hd.png)

**Note**: It is currently not possible to export received SMS replies.

5.  To resend the SMS to some of the recipients, click the three dots in the top right, then click **Relaunch a campaign**.
    

## Expected result

You know how many recipients received your SMS, who clicked, and what they replied.

## Troubleshooting

### I don't see any clicks on my link

Check in this order:

1.  Click tracking is enabled for the campaign: in the **Message** step, in the toolbar, click the “•••” menu, then **Statistics**. If behavioral tracking is disabled for your account, no clicks are counted, either in email or SMS.
    
2.  Clicks also appear in each contact's profile.
    

### A reply appears blank in the Replies tab

The recipient may have replied with just a space. To check that replies are coming through correctly, send yourself an SMS and reply to it. If your reply doesn't appear, contact customer support.

### I am not receiving any replies

With a **Custom** sender, your recipients cannot reply. Choose **Standard number**.

### I can't find my SMS clicks in Google Analytics

1.  Enable Google Analytics tracking in your account settings: **Campaigns** > **Statistics** > **Google Analytics**.
    
2.  For SMS, the utm\_medium parameter is automatically set to “sms”.
    
3.  In GA4, also check the “Direct” or “Unassigned” channels: GA4 sometimes classifies this traffic there.
    

## Related articles

-   [Why didn't my SMS arrive?](https://help.sarbacane.com/fr/articles/433-pourquoi-mon-sms-n-est-il-pas-arrive.md)
    
-   [How do I resend an SMS campaign in Sarbacane?](https://help.sarbacane.com/fr/articles/47-comment-relancer-une-campagne-sms-dans-sarbacane.md)
    
-   [How do I create an SMS campaign in Sarbacane?](https://help.sarbacane.com/fr/articles/52-comment-creer-une-campagne-sms-dans-sarbacane.md)