--- title: "Engagement Score in Sarbacane" description: "The engagement score allows you to evaluate the level of interaction of your contacts with your email campaigns." url: https://help.sarbacane.com/en/articles/376-engagement-score-in-sarbacane collection: "Statistics" updated: 2026-10-22 language: en alternates: [fr, es] --- # Engagement Score in Sarbacane The engagement score allows you to evaluate the level of interaction of your contacts with your email campaigns. ## Understanding Contact Engagement Score The engagement score allows you to evaluate the level of interaction your contacts have with your email campaigns. Each contact automatically receives a rating ranging from **0 to 5 stars**, calculated based on their behavior: opens, clicks, unsubscribes, complaints, etc. This score helps you identify the most active contacts and better manage your marketing campaigns. By default, a contact will receive 3 stars upon import into your lists, based on the assumption that they have agreed to be contacted by you. ## How Does the Engagement Score Work? The score automatically evolves based on the contact's interactions with your emails. The more a contact opens, clicks, or interacts with your campaigns, the higher their score increases. Conversely, an inactive contact or one who has taken a negative action will see their score decrease. When a contact is added to a list, they automatically receive **3 stars**, corresponding to an average engagement level. This assignment reflects the fact that the contact has agreed to receive your communications. ## Star Rating Correspondence Number of Stars Meaning Exported Score

0 stars	The recipient is unsubscribed or has filed a complaint.	0
1 star	Very low activity	0 to 0.2
2 stars	Fairly low activity	0.2 to 0.4
3 stars	Average activity	0.4 to 0.6
4 stars	Fairly high activity	0.6 to 0.8
5 stars	Very high activity	0.8 to 1

## Score During Exports When exporting contacts, the engagement score is displayed as a value between **0 and 1**. This value directly corresponds to the engagement level represented by stars. Example: - 5 stars = score between 0.8 and 1 - 3 stars = score between 0.4 and 0.6 - 1 star = score between 0 and 0.2 ## Why Use the Engagement Score? The engagement score allows you to, in particular: - identify the most responsive contacts; - segment your audiences according to their activity level; - improve the deliverability of your campaigns; - target the contacts most likely to open or click; - identify inactive contacts to re-engage or remove. The higher a contact's score, the greater the likelihood that they will interact with your upcoming campaigns.