---
title: "How to insert a GDPR-compliant unsubscribe link"
description: "Good to know: the unsubscribe link is not mandatory for transactional emails that directly contribute to the proper functioning of the expected service (...)"
url: https://help.sarbacane.com/en/articles/40-how-to-insert-a-gdpr-compliant-unsubscribe-link
collection: "Frequently Asked Questions"
updated: 2026-10-26
language: en
alternates: [fr, es]
---

# How to insert a GDPR-compliant unsubscribe link

Good to know: the unsubscribe link is not mandatory for transactional emails that directly contribute to the proper functioning of the expected service (...)

## **Terms of use for a compliant link:**

-   The link must appear within the email, regardless of whether it is presented in the header or at the very end.
    
-   The link text must be clear and unambiguous.
    
-   The link color must not obscure the link within the email.
    
-   The font size of the link must be sufficiently large and proportional to the rest of the text.
    
-   Unsubscription must be free and unconditional.
    

_Good to know: the unsubscribe link is not mandatory for transactional emails that directly contribute to the proper functioning of the expected service (order confirmation, shipping notice, payment method expiration, etc.)._

## **Add the link to your communication:**

1.  After typing the text that will serve as the unsubscribe link, select that same text.
    
2.  Click on the chain, which will allow you to identify the text as being a link.
    
3.  In the "Type" dropdown list, select "To an unsubscribe form".
    
4.  In the "Method" dropdown list, choose the location of the page that will allow your recipient to unsubscribe independently.