Your emails often end up in your recipients’ spam folders? Email deliverability is not an exact science as it depends on numerous factors. It’s important to note that the criteria for categorizing spam vary among Internet Service Providers (ISPs) and email clients. In this article, we’ll explain how to determine if your emails are being flagged as spam, the most common reasons behind this classification, and how you can reduce the risk of ending up in spam.<\/p>\n\n\n\n
Abnormally low open and click-through rates may indicate that your emails are being filtered as spam or are being blocked upstream by servers.<\/p>\n\n\n\n
Messages indicating non-delivery or rejection may suggest that your emails are being filtered before reaching your recipients’ inboxes.\r\n<\/p>\n\n\n\n
Send your emails to test addresses to verify if they arrive in the inbox, the spam folder, or if they do not arrive at all (indicating upstream filtering).<\/p>\n\n\n\n
Content containing words frequently associated with spam (also known as spam words), suspicious links, or poorly formatted content can trigger alerts from spam filters.<\/p>\n\n\n\n
Using non-opt-in email lists or sending to recipients who have not consented to receive your emails can result in spam classification.<\/p>\n\n\n\n
If your IP address or domain is associated with past spamming activities, it can affect the deliverability of your emails.<\/p>\n\n\n\n
ISPs often consider emails with no interaction (opens, clicks, replies) as suspicious.<\/p>\n\n\n\n
Sending server configuration errors or domain validation issues can also impact the classification of your emails.<\/p>\n\n\n\n
Obtain explicit consent from recipients and allow them to manage their subscriptions.<\/p>\n\n\n\n
Draft relevant, well-structured emails free of suspicious terms.<\/p>\n\n\n\n
Refrain from sending suspicious attachments or executable files.<\/p>\n\n\n\n
Implement these protocols to enhance the authenticity of your emails.<\/p>\n\n\n\n
Use monitoring tools to track the reputation of your IP address and domain.<\/p>\n\n\n\n
Do not obscure the unsubscribe option, refrain from purchasing email lists, and generally avoid spamming techniques.<\/p>\n\n\n\n
Send targeted emails based on recipients’ interests.<\/p>\n\n\n\n
By following these recommendations, you’ll increase your chances of delivering your emails directly to your recipients’ inboxes, rather than having them filtered at the beginning of the delivery chain or ending up in the spam folder.<\/p>\n","protected":false},"excerpt":{"rendered":"
Your emails often end up in your recipients’ spam folders? Email deliverability is not an exact science as it depends on numerous factors. It’s important to note that the criteria for categorizing spam vary among Internet Service Providers (ISPs) and email clients. In this article, we’ll explain how to determine if your emails are being […]<\/p>\n","protected":false},"featured_media":0,"template":"","custom_taxo_categorie-suite":[562,566],"class_list":["post-3400","help","type-help","status-publish","hentry","custom_taxo_categorie-suite-deliverability","custom_taxo_categorie-suite-general-informations-deliverability"],"acf":[],"_links":{"self":[{"href":"https:\/\/help.sarbacane.com\/en\/wp-json\/wp\/v2\/help\/3400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.sarbacane.com\/en\/wp-json\/wp\/v2\/help"}],"about":[{"href":"https:\/\/help.sarbacane.com\/en\/wp-json\/wp\/v2\/types\/help"}],"version-history":[{"count":4,"href":"https:\/\/help.sarbacane.com\/en\/wp-json\/wp\/v2\/help\/3400\/revisions"}],"predecessor-version":[{"id":3404,"href":"https:\/\/help.sarbacane.com\/en\/wp-json\/wp\/v2\/help\/3400\/revisions\/3404"}],"wp:attachment":[{"href":"https:\/\/help.sarbacane.com\/en\/wp-json\/wp\/v2\/media?parent=3400"}],"wp:term":[{"taxonomy":"custom_taxo_categorie-suite","embeddable":true,"href":"https:\/\/help.sarbacane.com\/en\/wp-json\/wp\/v2\/custom_taxo_categorie-suite?post=3400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}