Sarbacane Campaigns: how to manage the header settings of my email campaign?

When creating an email campaign in Sarbacane Campaigns, it is essential to properly manage the header settings to ensure the effectiveness of your communication. This section will guide you through the important steps to customize your campaign's header.

Note that regardless of the creation mode you have chosen, the header options are the same. The top part of your screen is used to enter the information described below.

Sender Name and Address

Sender's Display Name

The sender's display name is the name that will appear in the sender field instead of your email address. It can be different for sending and replying. This field is mandatory. You can indicate the name of your company, a product, or a collaborator.

Sender's Address

The sender's address is the address you will use to send your message. This address will be displayed in the recipient's inbox. By default, these fields are pre-filled with your company's name and the email address of the Sarbacane Suite account administrator. Make sure the address entered is valid to avoid issues.

By default, these fields are pre-filled with your company's name and the email address of the Sarbacane account administrator.

Reply Name and Address

Reply Display Name and Address

The reply display name and address are by default the same as for the sender. However, you have the option to enter a different email address from the sending one. Avoid using "noreply@your-company.com" addresses which can affect deliverability. Prefer addresses like "marketing@your-company.com" or "sales@your-company.com" for better engagement.

Email Subject

The email subject is crucial, as it will be displayed in the recipients' inbox. A compelling subject is essential to encourage opening your email.

An indicator will help you determine the ideal length of your subject, avoiding it being too long. Green color means your subject is at an ideal length, red means it’s too long.

Preheader

The preheader is the sentence that appears in the inbox preview next to or below the email's subject. It usually complements the subject of the email and plays a crucial role in optimizing the open rate.

As with the subject, an indicator will help you determine the ideal length of the preheader.

Adding an Attachment

You have the option to add an attachment to your message. For this, go to the “Advanced Configuration” section at the top right of your editor. Then click on “Attachment.”

A window will then open for you to add your attachment.

However, keep in mind that this can weigh down your email, thus increasing the sending cost and possibly triggering spam filters. Use this feature only when necessary and check the weight of the attachments.

Adding a Carbon Copy (CC) to Your Email Campaign

The carbon copy (CC) allows you to add a recipient in copy of your emailing to receive any possible responses from your recipients. Note, however, that the person in CC will not receive your initial email campaign but only the responses to this campaign.

To add a “CC” field in the header of your message, click on the "Advanced Configuration" section at the top right of the editor, then on “Advanced Fields.”

A window will then open for you to enable the “carbon copy” field in the header of your campaign.

Customization of Fields

You can customize the subject and sender and/or reply fields using data from your database, such as title, name, first name, or a last purchase. Simply click on the customization symbol {} and select the database field containing the information you want to display.

Use of Symbols

Add some creativity to your header by inserting symbols into the subject or sender's display name. An emoji gallery is available to make your emails more attractive.

By following these guidelines, you will be able to effectively customize the header of your email campaign in Sarbacane Campaigns, which will contribute to enhancing the impact of your messages and the satisfaction of your recipients.