This checklist will enable you to:
To improve the deliverability of your email campaigns / newsletters
To boost the engagement rate of your audience
Contact list checklist
For a first send with Sarbacane Campaigns, remember to import your bounce list into Sarbacane so that they are excluded from your mailings from your first campaign and do not affect either your deliverability or your sender reputation
Run the contact analysis of your list before each send using the dedicated feature in Sarbacane Campaigns. This will allow you to remove any duplicates and to identify and correct incorrect addresses
Send your emails only to contacts who have given their consent to receive your communications
Do not forget to include an unsubscribe link and to associate it with your unsubscribe list(s)
Message header checklist
Use an authenticated sending domain or subdomain. You can find more information about configuring domain names in Sarbacane Campaigns in this dedicated section of the help center.
Do not use an address such as [email protected] as the sender address and/or reply-to address. This is indeed a poor practice that breaks the possibilities of interaction with your contacts.
Ensure that the reply-to email address is an address that exists and to which you have access in order to receive any replies from your contacts and error messages (non-existent address, incorrect address, change of contact person, leave, etc.).
Use a short, clear and impactful subject line (30 to 50 characters).
Fill in the preheader field to complement the subject line of your newsletter in your recipients’ inbox.
Content checklist
Avoid spam words, the excessive use of punctuation marks and/or capital letters in the subject line, preheader and body of your message
Personalize your newsletter:
Personalize at least one element of your content (subject line, preheader or body of the message) with the last name and/or first name of your contacts to improve their engagement with your brand
Whenever possible, use dynamic content blocks to deliver personalized content to your contacts according to their profile
Have someone proofread your message before sending it. To err is human, and a spelling mistake can easily slip into a message. It is better to have it proofread than to convey an unprofessional image to your contacts
If you need to send a document to your recipients, it is preferable to host your document online rather than attaching it to your newsletter (which would increase the size of the message and could therefore increase the risk of your message ending up in the spam folder)
Links checklist
Ensure that you include a link to the web version of your newsletter so that your recipients can view it in a browser if they encounter display issues in their inbox
Make sure you have added a clear and visible unsubscribe link
Ensure that you include links on your images and your call-to-action buttons
Check the validity of all your links
Design and display checklist
Consider reducing the size of your images and therefore your newsletter by using web-resolution images hosted online
Remember to adapt the mobile version of your newsletter using the EmailBuilder of Sarbacane Campaigns
Test your newsletter on different email clients, webmails and reading devices
You are now ready to send your email campaign!