Before you start managing your contacts for sending these campaigns, it is important to take into account certain key points. In this article, we will give you the keys to effective contact management by explaining what you need to know before getting started.
Before you start managing your contacts for sending email campaigns, it is imperative to obtain their explicit consent. This means that you must ask their permission to send them emails and clearly explain what they should expect. In addition, you must be able to provide proof of their consent if necessary.
It is also important to note that the use of purchased or rented lists is strictly prohibited in the management of your contacts for sending email campaigns. These lists generally do not contain qualified contacts, which can lead to high unsubscribe rates and spam complaints.
Double opt-in is a confirmation process that consists of sending a confirmation email to each new contact to confirm their subscription to your list. This approach offers several advantages, including better quality of your contact list, reduced unsubscribe rates, and fewer spam complaints.
The management of your contacts does not stop after their subscription. You must also keep your lists up to date by removing inactive contacts and handling delivery errors such as bounces or NPAI (N'habite Pas à l'Adresse Indiquée). This ensures that your email campaigns are sent only to contacts who are active and interested in your content.
It is important to regularly monitor your open and click rates to identify inactive contacts. By removing these contacts from your list, you can improve the quality of your list and reduce sending costs.
NPAI can be caused by errors in email addresses or address changes. It is important to handle these errors promptly by removing the contacts from your list or attempting to recover the correct addresses.
If you wish to customize your messages using information such as your contacts’ first name or city, you must first create properties to store this information in your contact lists. This allows you to easily personalize your emails and improve contact engagement by providing them with relevant and personalized content.
