An unsubscribe list is an essential feature in Sarbacane Contacts. It allows you to efficiently manage your contacts by excluding recipients whom you do not wish to contact or those who do not wish to be contacted. It plays a key role in the deliverability of your messages and the management of your communication campaigns. Discover what an unsubscribe list is and how to use it to optimize your sendings.
An unsubscribe list is a specific list of contacts that you exclude from your sendings. These contacts can be excluded from your sendings via their email address or their telephone number. Adding a contact to a blacklist means that you will no longer send them any messages.
There are two types of unsubscribe lists:
Unsubscribe lists containing contacts who have unsubscribed from your communications
Suppression lists that allow you to voluntarily exclude certain contacts from one or more of your communications. For example, you can choose to exclude your competitors from your email campaigns by blacklisting their domain name, or exclude respondents when sending a follow-up requesting your contacts to register for an event.
The NPAI list, which groups together all invalid or unavailable addresses, is managed separately.
By excluding undesirable or irrelevant contacts, you increase the chances that your messages will reach the inbox of legitimate recipients.
If a contact wishes to unsubscribe from your communications, you must ensure that they are added to the correct unsubscribe list in order to make sure that you no longer send them messages.
Warning : the unsubscribe lists created in Sarbacane Contacts only allow you to manage contacts for email, SMS and automated campaigns in Sarbacane Campaigns. The applications Sarbacane Sendkit and Sarbacane Engage have their own management of blacklists, which is not handled via the Sarbacane Contacts application.
You are free to use your unsubscribe lists either as an unsubscribe list as such or as a suppression list.
To create an unsubscribe list in Sarbacane,
Go to the Sarbacane Contacts application.
Click on the “Create a list” box, then select “Unsubscription list”.
Add your unsubscribed contacts:
By importing a file
By manually entering the relevant contacts
By copying and pasting the relevant contacts
By associating this unsubscription list with one of your email or SMS campaigns. As soon as a contact clicks on your unsubscription link, they will be automatically added to this blacklist. Note that you can associate several unsubscription lists with your email or SMS campaigns.
To update an existing unsubscription list:
Go to the Sarbacane Contacts application.
Go to the “Contact lists” section from the left side menu.
Then click on the “Unsubscribe list” tab
Click on the list you wish to modify, then add or remove the desired contact(s).
You can also blacklist a domain name via a dedicated tab and thus exclude all email addresses sharing a common domain name.
The NPAI list is managed separately and allows you to exclude email addresses that returned a temporary or permanent error during previous sendings.
Please note that there can only be one NPAI list per Sarbacane account.
This list is updated automatically with each of your sendings. However, during your very first campaign sending with Sarbacane, we recommend that you upload the list of NPAI contacts (or bounces) from your previous email / SMS marketing solution in order to exclude invalid addresses from the outset and thus avoid damaging the sender reputation associated with your sending subdomain. Indeed, a high number of invalid addresses is a sign of a poorly maintained list and is often associated with techniques used by spammers.
In summary, unsubscribe lists are a valuable tool for improving the deliverability of your messages and efficiently managing your contacts in Sarbacane. By using this feature appropriately, you can optimize your communication campaigns and maintain a relationship of trust with your audience.
