When sending an email campaign, it sometimes happens that certain messages cannot be delivered. In this case, the email address concerned is generally added to what is called a bounce list.
But what exactly does this mean, and why is this list important for managing your contacts in Sarbacane?
What is a bounce list?
NPAI means Does Not Live at the Indicated Address. In the field of emailing, this term is used to refer to email addresses for which the sending could not be completed.
These bounces may be due to several reasons, for example:
an incorrect or non-existent email address
a deleted or inactive inbox
an email server that is temporarily unavailable
a spam filter that has blocked the message
Why is the bounce list important?
Invalid email addresses can lead to high bounce rates in your campaigns, which can have a negative impact on:
the deliverability of your campaigns
the reputation of your sending domain
the overall quality of your contact database
In other words, continuing to send emails to invalid addresses can degrade the performance of your campaigns.
This is why it is essential to identify and isolate these addresses in order to maintain a clean and efficient contact database.
How does the bounce list work in Sarbacane?
In Sarbacane, the management of bounces is automatic.
After each send, the addresses for which the email could not be delivered are automatically added to the bounce list of your account. This prevents these addresses from being reused in your future campaigns.
At the same time, Sarbacane also maintains an internal global list in order to ensure the quality of sendings and to protect the deliverability of all users of the platform.
This automated management is activated from your first send.
If you are using Sarbacane for the first time
If you are migrating from another emailing solution, it is recommended to import your bounce list before your first send.
In your previous platform, this list may be named:
bounce list
list of bounces
list of bounces
Importing it into Sarbacane helps avoid sending campaigns to addresses already identified as invalid. Indeed, Sarbacane can only detect the bounces present in your database after a first send.
In summary
The bounce list plays a key role in the management of your email campaigns. It makes it possible to identify invalid email addresses, preserve the quality of your contact base, and improve the deliverability of your campaigns.
Thanks to the automatic management of bounces in Sarbacane, you benefit from a system that helps you maintain a healthy and efficient database, which is essential to the success of your email campaigns.