Deliverability is a key issue for any successful email campaign.
In this video, discover how to improve the inbox placement of your messages thanks to essential practices: the use of a dedicated domain, the segmentation of your contact list, the choice of an engaging subject line and pre-header, as well as the optimization of the text/image ratio, among others!
We also explain why a well-positioned unsubscribe link is essential to preserve your sender reputation.
By applying these best practices, you reduce the risk of landing in spam and strengthen the trust of your recipients.
