Deliverability is a key issue for any successful email campaign.
In this video, discover how to improve the delivery of your messages to the inbox thanks to essential practices: the use of a dedicated domain, the segmentation of your contact database, the choice of an engaging subject line and preheader, as well as the optimization of the text/image ratio, among others!
We also explain why a well-positioned unsubscribe link is essential to preserving your sender reputation.
By applying these best practices, you reduce the risk of landing in spam and strengthen the trust of your recipients.
