This video presents the five practices that matter most for your campaigns to reach the inbox rather than spam. The video is in French, with subtitles available.
Send with a dedicated domain (see Which method should I choose to send with my own domain in Sarbacane Campaigns?).
Target your sends by segmenting your contact base (see How do I filter a list with a targeting in Sarbacane Contacts?).
Choose a subject and preheader that make people want to open (see How do I fill in my campaign header so that it gets opened in Sarbacane Campaigns?).
Optimize the content of your emails (see How do I write my campaign content to avoid spam in Sarbacane Campaigns?).
Place a clearly visible unsubscribe link to preserve your sender reputation (see How is your sender reputation built and how do you protect it?).
