Customizing your domain name offers several advantages for your company:
Improve your sender reputation and drastically reduce the risk of ending up in spam.
Avoid identity theft and enhance your brand image
Domain name configuration is an important step in setting up your marketing campaigns. Domain names are used for emails, landing pages and forms, and their configuration helps improve email deliverability, strengthen your company’s credibility, and enhance the user experience.
Originally, anti-spam filters were based on the principle of IP address reputation. Blacklists of IP addresses considered to be spammers were created in order to detect spammers and filter their emails. Unfortunately, spammers bypassed this rule by changing IP addresses very frequently, making their identification almost impossible.
To address this, internet service providers and major webmails extended their best practice rules to monitor the reputation of email senders.
By configuring your domain name on Sarbacane, you can customize your sending domain and your behavioral tracking links.
This not only allows you to fully control your sender reputation, but also to optimize the success of your mailings.
Indeed, the domain names used by default for sending your campaigns and for behavioral tracking are shared domains: they are not linked to your company name or your activity and are used by all Sarbacane users who do not have a customized domain.
By customizing your domain, you give yourself the best possible chance that your emails will be considered safe by ISPs and major webmail providers.
From now on, Yahoo, Google, and Microsoft require SPF, DKIM, and DMARC alignment for email delivery, which is impossible without owning your own domain name. Consequently, without a customized domain, around 75% of emails risk being blocked.
You may already have heard of identity theft. These individuals appropriate someone else's identity in order to carry out fraudulent actions (purchases, for example) under the cover of a false identity.
Well, in email marketing, the same principle can apply... It is very easy for an individual to create an address such as [email protected] and impersonate you. This type of address may appear suspicious to your readers, but also to certain anti-spam services.
As a result, ISPs (Internet Service Providers) and the main email clients (Outlook, Gmail, Yahoo, Orange, etc.) have adapted to this kind of practice and strengthened their anti-spam filtering policies.
Indeed, why would they agree to deliver emails that appear suspicious to them? Why would they let emails through from [email protected] with links in the body of the message all pointing to www.your-brand.com?
One of the criteria used to determine whether your email is legitimate or, on the contrary, considered Spam, is the consistency of your communication. If your sender identity is not consistent with the content of your message (and in particular your links), you will receive a negative score that will be added to the other criteria used to measure your reliability.
In the example above, consistency would require that your emails come from a sending address such as [email protected] or [email protected] with links pointing to your website hosted on the domain www.your-brand.com.
Therefore, if you already have a site www.your-brand.com, it is in your best interest to use this domain (or a subdomain such as mail.your-brand.com) as the sending address for your mailings. You will be all the more reassuring for ISPs, who will be more inclined to let your email reach the inbox, and for your recipients, as your sending domain will inspire trust. They will thus be clearly able to identify your brand as the sender of the email and will be more likely to open your emails.
You already have a domain name and you wish to configure it for sending your emailings with Sarbacane Campaigns? Consult the dedicated section.
You do not yet have a domain name and you wish to reserve / purchase one with Sarbacane Campaigns? Consult the dedicated section.
