At Sarbacane, we consider deliverability to be a key issue, as several million emails are sent every day from our sending platform. We implement various strategies and features to ensure that our clients’ campaigns reach their recipients effectively.
Our sending platform uses the latest authentication techniques to strengthen the credibility of your mailings. We also encourage you to customize your own domain name, which enhances your reputation as a legitimate sender.
Consult our guide on this subject.
Our system automatically detects bounced addresses (NPAI – “N’habitent Pas – ou Plus – à l’Adresse Indiquée”) when your campaigns are sent, thanks to the feedback provided by your contacts’ remote servers. Likewise, unsubscribes are managed efficiently in order to respect your subscribers’ preferences.
When importing your recipient list, Sarbacane Campaigns offers an in-depth analysis to correct errors such as incorrect domains, typos, or issues with the structure of email addresses. This enables you to clean your contact lists by removing incorrect, obsolete, or falsified addresses.
Our sending server has multiple servers and IPs, which are constantly monitored by our technical teams using a monitoring system and anti-spam filtering. We dynamically assign the best IP addresses based on feedback, thereby guaranteeing optimal deliverability and service continuity.
Our moderation service reviews our clients’ campaigns between 9 a.m. and 10 p.m. from Monday to Friday, and between 10 a.m. and 10 p.m. on weekends. They ensure compliance with our terms of use, in particular by checking for the presence of an unsubscribe link in every communication. We also review the content of the message and the method used to collect email addresses.
Sarbacane is recognized as a trusted service provider by the Data & Marketing Association France (DMA France, formerly SNCD), and we comply with the recommendations of the Commission Nationale de l'Informatique et des Libertés (CNIL).
All of these measures enable us to maintain positive relationships with email providers in France and worldwide, thereby strengthening our reputation. We leverage this recognition to optimize the sending and receiving of our users’ emails.
