Sarbacane Campaigns: generate my subject line and preheader with AI

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Hello everyone!

Today we are discovering two new features offered by Smart Content within Sarbacane Campaigns. These are automatic suggestion and the addition of instructions.

Thanks to AI, these new features make it possible to automatically generate your email subject lines and preheaders.

These are essential elements for your open rates, and even your conversion.

To begin, I go to Sarbacane Campaigns, then I proceed to create a new campaign.

I logically select the email campaign. Let us click on the “Message” step; the recipients matter little for what we are looking at today.

I opt for the Email Builder, then I browse the Smart Templates in order to have access both to:

• Templates designed for my communication objective

• Templates compatible with my brand guidelines.

Let us select the “Product” template, intended for announcing new references in my store.

Since my template is already pre-written, I can, for the subject line and the preheader, click on “Automatic suggestion”.

If the suggestions do not match exactly, I can always decide to make a manual correction, or to request a new generation.

Now, let us imagine that my template is less complete, or that I want to have greater control over the generated suggestions.

I choose “Add instructions” to gain access to several parameters.

The instructions apply to the generation of the subject line and the preheader, regardless of the field selected. Here, we choose to add instructions by clicking on the “subject” field, but you could obtain the same result by clicking on the “preheader” field.

First, I specify the context. I select the tone that is closest to my usual communication style. You can see that the degree of personalisation can be quite extensive, through the insertion (or not) of emojis or personalisation variables such as the first name, for example.

I read through and then validate my instructions.

Five pairs of subject line and preheader are thus generated.

I go through the suggestions and can decide to keep the ones I like best with a simple tick box.

If I am not satisfied, I can generate new suggestions. If I am satisfied, I confirm the selection.

To conclude, let us recall that the suggestions can be kept as they are, or used as a source of inspiration for later modification, always with the same objective of creativity and time saving.

Thank you for following this tutorial, and see you soon on Sarbacane Suite!