In Sarbacane Campaigns, even when sending mass emails, you have the possibility to personalize each email to make it unique by using dynamic fields, also called personalization fields.
There are two methods for adding dynamic fields depending on the creation mode you have chosen:
From the EmailBuilder: Place the text cursor where you want to insert a dynamic field (in a text block). Then click on the { } icon and choose the corresponding field from the list.
From the standard HTML editor: Place the text cursor at the location in the HTML code or in the email preview where you want to add a dynamic field. Then click on the button symbolizing two braces { } Insert recipient data or Insert campaign parameter, then choose the desired field.
To personalize the subject line of a campaign or any other sending element, go to the header of your email and click on the { } button. Then select the personalization field you wish to use.
The list displayed in this dropdown menu corresponds to the columns present in the contact list that you have selected for your campaign.
Once you have chosen one of the dynamic fields in the list, it appears in brackets in your input field. You can add text before or after this field, and delete it easily using your keyboard.
In this way, you can adapt your message so that it is warmer and more personalized for each of your recipients.
Do not hesitate to insert as many dynamic fields as necessary to make your emails as relevant as possible for each recipient.
