The engagement score makes it possible to assess the level of interaction of your contacts with your email campaigns.
Each contact automatically receives a rating from 0 to 5 stars, calculated according to their behavior: opens, clicks, unsubscribes, complaints, etc.
This score helps you identify the most active contacts and better manage your marketing campaigns.
The score changes automatically according to the contact’s interactions with your emails.
The more a contact opens, clicks, or interacts with your campaigns, the more their score increases.
Conversely, an inactive contact or one who has performed a negative action will see their score decrease.
When a contact is added to a list, they automatically receive 3 stars, corresponding to an average level of engagement. This allocation reflects the fact that the contact has agreed to receive your communications.
Number of stars Meaning Exported score
0 star | The recipient is unsubscribed or has submitted a complaint. | 0 |
1 star | Very low activity | 0 to 0.2 |
2 stars | Fairly low activity | 0.2 to 0.4 |
3 stars | Average activity | 0.4 to 0.6 |
4 stars | Fairly high activity | 0.6 to 0.8 |
5 stars | Very high activity | 0.8 to 1 |
When exporting contacts, the engagement score is displayed as a value between 0 and 1.
This value directly corresponds to the level of engagement represented by the stars.
Example:
5 stars = score between 0.8 and 1
3 stars = score between 0.4 and 0.6
1 star = score between 0 and 0.2
The engagement score notably makes it possible to:
identify the most responsive contacts;
segment your audiences according to their level of activity;
improve the deliverability of your campaigns;
target the contacts most likely to open or click;
identify inactive contacts to re-engage or remove.
The higher a contact’s score, the greater the likelihood that they will interact with your upcoming campaigns.
