You can now delete all or part of the contacts stored in the directory of your Sarbacane account.
This feature allows you to quickly clean your global database by deleting contacts in a targeted or comprehensive manner.
How does contact deletion work?
The directory groups together all the contacts stored in your account, regardless of their original list.
It is possible to:
delete all contacts from the directory;
delete only a selected group of contacts;
apply filters in order to precisely target the contacts to be deleted.
Caution before deleting contacts.
Deleting contacts from the directory is a global action that has an impact on the entire account.
When a contact is deleted from the directory:
they are also removed from the contact lists to which they belong;
the lists of unsubscribed contacts and of NPAI are also cleared of the contacts concerned.
This operation may have significant consequences on your future mailings.
Procedure
From the “directory” tab in “Contact”, you can select one or more contacts by checking them using the selection checkboxes.
Or all contacts from the small “-” at the top right of the screen
Risk of unintentional re-subscription
By deleting contacts that are present in the lists of unsubscribed contacts or complaints, certain protections are removed.
If these contacts are then re-imported or resynchronized, they will be able to receive your communications again.
This may lead to:
spam complaints;
an increase in unsubscribes;
a deterioration of your deliverability.
We therefore recommend that you use this feature with caution.
Case of synchronized lists
Synchronized lists linked to automated campaigns are also affected by this deletion.
If contacts are deleted from the directory:
the synchronized lists will be emptied of the contacts concerned;
active synchronizations may then automatically repopulate these lists.
Contacts may therefore automatically reappear after a new synchronization with your external data source.
Best practices
Before initiating a massive deletion, we recommend that you:
check the filters applied;
export your contacts, NPAI, and unsubscribed contacts before deleting the directory
identify active synchronized lists;
As this feature is irreversible, make sure you thoroughly verify the contacts concerned before confirming.