Sarbacane Contacts: Sort the directory

You can now delete all or part of the contacts in your Sarbacane account directory.

This feature allows you to quickly clean up your global database by deleting contacts in a targeted or complete manner.

How does contact deletion work?

The directory groups together all the contacts on your account, regardless of their original list.

You can:

• delete all contacts from the directory;

• delete only a selection of contacts;

• apply filters to precisely target the contacts to be deleted.

Procedure

From the “directory” tab in “Contact”, you can select one or more contacts by checking them using the selection checkboxes

Or all contacts using the small “-” at the top right of the screen

Caution before deleting contacts.

Deleting contacts from the directory is a global action that impacts the entire account.

When a contact is deleted from the directory:

• it is also removed from the contact lists to which it belongs;

• the unsubscribed and NPAI lists are also cleared of the contacts concerned.

This operation may have significant consequences on your future mailings.

Risk of unintentional re-subscription

By deleting contacts that appear in the unsubscribed or complaints lists, certain safeguards are removed.

If these contacts are then re-imported or resynchronized, they may once again receive your communications.

This may result in:

• complaints for spam;

• an increase in unsubscribes;

• a deterioration of your deliverability.

We therefore recommend that you use this feature with caution.

Case of synchronized lists

Synchronized lists linked to automated campaigns are also impacted by this deletion.

If contacts are deleted from the directory:

• the synchronized lists will be emptied of the contacts concerned;

• the active synchronizations can then automatically repopulate these lists.

Contacts may therefore reappear automatically after a new synchronization with your external data source.

Best practices

Before initiating a massive deletion, we recommend that you:

• check the filters that have been applied;

• export your contacts, NPAI, and unsubscribed recipients before deleting the directory

• identify the active synchronized lists;

As this feature is irreversible, please ensure that you correctly validate the contacts concerned before confirming.