An automated campaign sends your emails or SMS on its own as soon as an event occurs: a contact subscribes, a date is reached, a customer abandons their cart… Sarbacane Campaigns offers 6 scenarios. Choose the one that matches the event that should trigger the send.
A Sarbacane Campaigns licence.
The items specific to the chosen scenario (“You need” column in the table below).
Scenario | Triggered when | Example | You need |
|---|---|---|---|
a subscription is recorded in your list | welcome message to a new subscriber | a contact list | |
a date in your list is reached | birthday SMS, due-date reminder | a list with a date-type column | |
Update | data is added or modified in a list | email when a customer goes from 0 to 1 order | a contact list |
Abandoned cart | a cart is abandoned on your shop | follow-up on a cart that was not checked out | a connected PrestaShop or Magento shop |
Page seen | a page of your website is visited | presentation email after a product page visit | your website connected with the Website connector |
Received campaign | a behaviour is detected when a campaign is received | automatic follow-up of contacts who did not open or did not click | a campaign already sent, with behavioural tracking enabled |
On the Sarbacane Campaigns home page, in the Create new campaign block, click Create.
Under Automatic campaign, click Select.
Under the scenario of your choice, click Select. The campaign is created immediately and the scenario editor opens.
Set up the trigger in the centre of the screen, then click Add an action below the trigger.
In the top right, click Activate the workflow.
Important Until the scenario is activated, no message is sent.
Note Automated campaigns do not take into account the per-contact sending limit (marketing pressure) set in the settings.
The scenario is active. Every contact who meets the trigger condition receives the planned messages, after the chosen delay.
