Every marketing email campaign must contain a free, visible unsubscribe link (GDPR). In the EmailBuilder of Sarbacane Campaigns, you add it like a regular link, with the unsubscribe form link type. Contacts who unsubscribe are added to the campaign's opt-out list and no longer receive your next sends.
An email campaign created with the EmailBuilder of Sarbacane Campaigns.
At the Message step, type the link text (for example "Unsubscribe"), then select it.
In the text toolbar, click the link icon (chain).
In the link insertion window, in the type list, choose the unsubscribe form (mandatory).
In the method list, keep the standard unsubscribe page.
Keep the two-click option enabled: the contact confirms their unsubscription on a second page.
Click Ok.
Best practice: keep the standard unsubscribe page. With a redirection to a page on your site, the unsubscription may not be recorded in Sarbacane Campaigns, and the contact may receive your next sends.
Important: to be compliant, the link must be:
present in the email, at the top or bottom;
clear, with unambiguous text;
visible: neither in a color that hides it nor in a font smaller than the rest of the text;
free and unconditional.
Note: the unsubscribe link is not mandatory in transactional emails that are necessary for the service provided (order confirmation, shipping notice, expiring payment method…).
The text appears as a link in the EmailBuilder. In your test email, a click opens the unsubscribe page.
A campaign without an unsubscribe link is blocked. Add the link by following the steps above. For an internal message, an exception is possible with the approval of Sarbacane's deliverability manager: contact technical support.
Check the opt-out list associated with the campaign (Recipients step, or advanced settings of the Message step) and the link method.
