Your campaigns are not the problem. The law now requires you to obtain a contact's consent before measuring their opens. Until this consent is recorded in Sarbacane, their opens are not counted.
The tracking pixel works like a receipt: it lets you count when a contact opens your email. The CNIL now requires the recipient's consent to use it. The rule applies to all email senders, and Sarbacane complies with it just like everyone else.
Sarbacane does not know which contacts have given their consent. All your existing contacts have therefore been set to "Inactive", and the pixel remains disabled for them. This is a precaution, not an error.
Clicks are not affected. They are still measured, regardless of the contact's status. While you wait to update your contacts, rely on your click rate.
An "Inactive" contact who clicks also appears as having opened the email: they must have opened the email in order to click.
Update the pixel consent field for your contacts in Sarbacane Contacts:
In Sarbacane Contacts, open your contact list.
Select the contact to edit.
Click Edit.
Set the pixel consent field to Active.
Save the changes.
This option is suitable if you have only a few contacts to update, or if you prefer to check each case individually.
Prepare your contact file (CSV with semicolon separators) by adding a dedicated consent column.
Enter one of the permitted values in your file:
For an Active status (consent given) : Yes, True, Vrai or 1.
For an Inactive status (consent refused) : No, False, Faux or 0.
Import the file into Sarbacane Contacts.
At the column-matching step, map your consent column to the system field for pixel tracking.
Create a campaign.
Add a title or a question, for example: “Do you agree to let us measure email opens?”
Add a button and link it to the tracking preferences management page.
Send the campaign.
When a contact clicks “yes” or “no,” their status automatically changes to "Active" or "Inactive".
Please note: only enable tracking for contacts whose consent you can prove. Enabling tracking without valid proof exposes you to a risk of non-compliance.
→ How to import tracking pixel consent into Sarbacane?
→ Why are your open and click rates declining in Sarbacane?
→ Enable / disable behavioral tracking for your Sarbacane campaigns
