As you may have noticed, Gmail can sometimes truncate your email, requiring your recipients to click within the email to display it in full. Email software cannot force the full display of your email. However, it is useful to understand why this happens and what best practices can be applied to optimize the display of your message.
First of all, take into account the length of your message. Gmail has a size limit for emails displayed in the inbox. If the content exceeds this limit, Gmail displays part of the message and adds a View entire message link. This limit is around 102 KB.
How to avoid this :
Write shorter emails: try to keep your message as concise as possible.
Use links: instead of including all the content in the email, use landing pages that you can create in your account thanks to the Page license.
Next, Gmail may apply a limit due to HTML formatting. Indeed, HTML-rich emails can become large because of tags, CSS styles, and embedded scripts. This can quickly increase the size of the email.
Therefore:
Simplify the HTML: use simple HTML tags and avoid complex CSS styles.
Minimize images: use small, low-resolution images. Optimize images before integrating them into the email.
Avoid scripts: scripts can not only make the email heavier, but also raise security issues.
Limit the insertion of iframes and videos.
Expert’s corner :
Test your emails: before sending an email to a large audience, send it to yourself and to a few colleagues to check how it is displayed in different email clients, including Gmail.
Use preview tools: tools such as Email On Acid can help you see how your email is displayed in different inboxes.
Follow email providers’ guidelines: consult best practices and recommendations from email service providers such as Google to optimize your emails.
By following these recommendations, you can minimize the risk that your emails will be truncated in Gmail, thereby ensuring that your recipients receive and read your entire message.
