When using Sarbacane, it is important to take care of your database.
Both to ensure good deliverability, but also to evaluate as accurately as possible the performance of your communications.
To do this, we recommend that you, depending on your sending frequency, clean up your inactive contacts.
Indeed, the more your recipients open your communications, the better reputation you benefit from, thus increasing the chances of reaching the main inbox.
By removing your inactive contacts who have not opened your communications for a long time, you will obtain more relevant statistics. Indeed, if you keep non-openers for years, it means that as soon as you send your communications, you start from the beginning with a base of inactive contacts.
To identify your inactive contacts over a defined period, you can go to the "Statistics" section of Campaigns and select all the campaigns to observe:
Here, the number of inactive contacts is 128,833 for a rolling year. Please note that this figure currently takes into account cumulative inactive contacts without filtering, so it will be lower subsequently.
When you click on "Create a list", criteria are displayed to allow you to refine your selection of inactive contacts. Once these are defined, you can click on "proceed to count".
Here, the software calculates the number of inactive contacts over a rolling year who have received at least one campaign but have never opened your communications.
By clicking on "Next", your contact list will be created, and you can use it in several ways:
either you exclude these individuals from your recipients, as you believe that if they have not opened your message in a year, it is no longer worthwhile to contact them.
or you can create what is called a re-engagement campaign, which allows you to revive the interest of your subscribers or customers who have become inactive. The objective is to restore contact and reactivate these users by encouraging them to interact again, whether by opening emails, visiting the website, or making a purchase.
Attention when isolating inactive users, if you have contacted these individuals only once during your last communication, it is better not to select them in order to avoid excluding people who have been inactive only once. This process is therefore more relevant if you are accustomed to contacting the same recipients across multiple sends.
