Sarbacane Campaigns: generate my subject and pre-header with AI

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Hello everyone!

Today, we are discovering two new features offered by Smart Content within Sarbacane Campaigns: automatic suggestions and the addition of instructions.

These new features allow you, thanks to AI, to automatically generate your email subjects and pre-headers.

These are essential elements for your open rates and even your conversion.

To get started, I go to Sarbacane Campaigns and then navigate to the creation of a new campaign.

Logically, I select the email campaign. Let's click on the "Message" stage, as the recipients are not important for what we are focusing on today.

I select the Email Builder and then navigate through the Smart Templates to access both:

• Templates designed for my communication objective
• Templates compatible with my brand identity.

Let's select the "Product" template, designed for announcing new references in my store.

Since my template is already pre-written, I can click on "Automatic Suggestion" for the subject and pre-header.

If the suggestions don't fit exactly, I can always choose to make a manual correction or request a new generation.

Now, let's imagine that my template is less detailed, or that I want to have greater control over the generated suggestions.

I select "Add instructions" to access multiple parameters.

The instructions apply to generating both the subject and the pre-header, regardless of the selected field. Here, we choose to add instructions by clicking on the "subject" field, but you could achieve the same result by clicking on the "pre-header" field.

First, I specify the context. I select the tone that matches my usual communication style. We can see that customization can go a long way, including the insertion (or not) of emojis or personalization variables such as the recipient's name, for example.

I review and then confirm my instructions now.

Thus, five pairs of subject and pre-header are generated.

I review the suggestions and can choose to keep the ones I like the most with a simple checkmark.

If I'm not satisfied, I can generate new suggestions. If I'm satisfied, I confirm my selection.

To conclude, let's remember that the suggestions can be kept as they are or serve as a source of inspiration for further modifications, always with the same goal of creativity and time-saving.

Thank you for following this tutorial, and see you soon in Sarbacane Suite!