Sarbacane allows you to purchase a domain name, which will be dedicated to your sendings from the software. The advantage of this option is that your sendings will be authenticated and you will be able to be recognized as a trusted sender.
Here are the steps to follow:
Prerequisite: have an available domain credit. If this is not the case, purchase one via the store from your account or contact your account manager.
Go to the “Domains” section of the Sarbacane Campaigns settings. Click on “Add a domain name”, then “New domain” to create your domain name with Sarbacane.
In the Domain name field, enter the domain name of your choice, then click Check to verify its availability.
If the desired domain name is available, you will be able to finalize the reservation by clicking Reserve.
For a domain name to be available, this domain must not already exist and must consist only of lowercase letters, with no spaces and no dots (only the hyphen is accepted).
Once you have reserved your sending domain, Sarbacane will take care of the validation and implementation of the necessary DNS records for you, in order to guarantee a correct and secure configuration. The configuration of your domain may take a few hours. The status of your domain will be indicated in the “Domains” section of the Sarbacane Campaigns settings.
Attention: If you send campaigns before the final validation of your sending domain, they will be sent via a non-customized domain name provided by Sarbacane. Note that it is preferable to avoid using these non-customized domain names for your email sends in order to preserve your sender reputation and optimise the performance of your campaigns.
It is also recommended to wait approximately one week before actively using a new domain name after its purchase, as email providers’ anti-spam filters may be wary of recently created domains. This period allows the domain to acclimate before starting its use, even though the need to warm up the domain is not explicitly mentioned.
