Personalization variables are a real asset for optimizing the performance of your prospecting sequences. Integrating these variables into your emails gives you the opportunity to personalize, contextualize, and legitimize your outreach, thereby strengthening the impact of your communications.
A personalization variable corresponds to an information field present in your contacts’ records. These fields may include elements such as first name, last name, company, and many others. When configuring your emails within a prospecting sequence, you have the option to insert these variables. Once the email is sent, the variable will automatically be replaced by the actual value associated with the contact.
Let us assume that the first name specified in your contact’s record is Lucie.
In the first email of your sequence, you decide to insert the following text: Bonjour {{first_name}} (where {{first_name}} is a native variable corresponding to the First Name field in your contacts’ records).
When you add this contact to your sequence and they receive the first email, they will see the message Bonjour Lucie.
By default, Sarbacane Engage offers a set of native variables that correspond to the basic fields of your contacts (for example, city for the city, company_name for the company). However, you can create new custom variables according to your needs.
Adding these variables to your prospecting emails introduces a personalized and relevant dimension to your communications, thereby strengthening the engagement and effectiveness of your sequences.
The personalization variables in Sarbacane Engage enable you to create more targeted and meaningful communications, thereby increasing your chances of success in your email prospecting efforts.
