---
title: "What do I need to send an email campaign in Sarbacane Campaigns?"
description: "Check at a glance the licence, credits, domain and contacts you need before your first send."
url: https://help.sarbacane.com/en/articles/26-what-do-i-need-to-send-an-email-campaign-in-sarbacane-campaigns
collection: "Introduction"
updated: 2026-11-03
language: en
alternates: [fr, es]
---

# What do I need to send an email campaign in Sarbacane Campaigns?

Check at a glance the licence, credits, domain and contacts you need before your first send.

To send an email campaign with Sarbacane Campaigns, you need a licence, email credits, an authenticated sending domain and contacts who have agreed to receive your emails. Always test your campaign before sending it.

## What you need

<table style="min-width: 75px;"><colgroup><col style="min-width: 25px;"><col style="min-width: 25px;"><col style="min-width: 25px;"></colgroup><tbody><tr><th colspan="1" rowspan="1"><p>Item</p></th><th colspan="1" rowspan="1"><p>Why</p></th><th colspan="1" rowspan="1"><p>Learn more</p></th></tr><tr><td colspan="1" rowspan="1"><p>A Sarbacane Campaigns (or Sarbacane Suite) licence assigned to your user</p></td><td colspan="1" rowspan="1"><p>Without a licence, you cannot access the application.</p></td><td colspan="1" rowspan="1"><p><a target="_blank" rel="noopener noreferrer nofollow" class="linktype-link link" data-linktype="link" href="https://help.sarbacane.com/en/articles/294.md">Assigning a licence</a></p></td></tr><tr><td colspan="1" rowspan="1"><p>Email credits</p></td><td colspan="1" rowspan="1"><p>1 credit per recipient for each 194 KB of message.</p></td><td colspan="1" rowspan="1"><p><a target="_blank" rel="noopener noreferrer nofollow" class="linktype-link link" data-linktype="link" href="https://help.sarbacane.com/en/articles/90.md">Checking your credit balance</a>; <a target="_blank" rel="noopener noreferrer nofollow" class="linktype-link link" data-linktype="link" href="https://help.sarbacane.com/en/articles/42.md">Why does my email campaign use more than one credit per recipient?</a></p></td></tr><tr><td colspan="1" rowspan="1"><p>An authenticated sending domain (dedicated domain name or subdomain of your domain)</p></td><td colspan="1" rowspan="1"><p>Mailbox providers check that you are the real sender: without an authenticated domain, your emails may end up in spam.</p></td><td colspan="1" rowspan="1"><p><a target="_blank" rel="noopener noreferrer nofollow" class="linktype-link link" data-linktype="link" href="https://help.sarbacane.com/en/articles/181.md">How do I buy a domain name in Sarbacane Campaigns?</a>; <a target="_blank" rel="noopener noreferrer nofollow" class="linktype-link link" data-linktype="link" href="https://help.sarbacane.com/en/articles/176.md">How do I set up a sending subdomain in Sarbacane Campaigns?</a></p></td></tr><tr><td colspan="1" rowspan="1"><p>Opt-in contacts, in an up-to-date list</p></td><td colspan="1" rowspan="1"><p>A list without bounces or inactive contacts protects your sender reputation.</p></td><td colspan="1" rowspan="1"><p><a target="_blank" rel="noopener noreferrer nofollow" class="linktype-link link" data-linktype="link" href="https://help.sarbacane.com/en/articles/208.md">Cleaning a contact list in Sarbacane Contacts</a></p></td></tr><tr><td colspan="1" rowspan="1"><p>An unsubscribe link in every campaign</p></td><td colspan="1" rowspan="1"><p>Mandatory for marketing emails (GDPR).</p></td><td colspan="1" rowspan="1"><p><a target="_blank" rel="noopener noreferrer nofollow" class="linktype-link link" data-linktype="link" href="https://help.sarbacane.com/en/articles/40.md">How to insert a GDPR-compliant unsubscribe link</a></p></td></tr><tr><td colspan="1" rowspan="1"><p>A test before sending</p></td><td colspan="1" rowspan="1"><p>Display varies from one mailbox to another (especially Outlook), and the test checks links and personalisation.</p></td><td colspan="1" rowspan="1"><p><a target="_blank" rel="noopener noreferrer nofollow" class="linktype-link link" data-linktype="link" href="https://help.sarbacane.com/en/articles/37.md">How to test your personalized Sarbacane emails?</a></p></td></tr></tbody></table>

> **Important**: with a new domain or a new sender address, increase your volumes gradually (warm-up phase) to build your reputation. See [How do I warm up a new sending domain in Sarbacane Campaigns?](https://help.sarbacane.com/en/articles/111.md)

> **Important**: do not send to purchased lists. These contacts have not given their consent, rarely engage and greatly increase the risk of spam.

> **Note**: your first campaign, or an unusual campaign, may go through moderation before sending. See [Why is my email campaign rejected or awaiting moderation?](https://help.sarbacane.com/en/articles/435.md)

## Related articles

-   [How do I create an email campaign in Sarbacane Campaigns?](https://help.sarbacane.com/en/articles/23.md)
    
-   [Why is my email campaign not displaying correctly in Outlook?](https://help.sarbacane.com/en/articles/39.md)
    
-   [Why is my email campaign rejected or awaiting moderation?](https://help.sarbacane.com/en/articles/435.md)
