To maximize the effectiveness of your sequences, the use of native variables is crucial. These variables allow you to personalize your emails based on the specific information of each contact.
Let us begin by clarifying what a variable is. A variable is a field associated with a contact that you can insert into your sequence emails. When sending, the variable will automatically be replaced by the contact’s actual value.
Native variables are pre-existing variables in Sarbacane Engage from the moment your account is created. They correspond to the basic fields of your contacts such as First name, Last name, Company, etc. If you wish to create new variables, you can do so by following the steps described in the section “Sarbacane Engage: how to create a personalization variable?”
Here are the different native variables in Sarbacane Engage as well as the contact fields to which they correspond:
city = City
collectedAt = Collection date
company_industry = Company industry sector
company_name = Company name
company_size = Company size
country = Country
email = Email address
first_name = First name
last_name = Last name
linkedinurl : LinkedIn profile
mobile = Mobile phone number
phone = Landline phone number
role = Position held
zipcode : Postal code
The integration of these variables is easily carried out via the editor when configuring emails within your sequence (see the article on creating and editing sequences).
To use a native variable when editing an email, simply type # followed by the name of the variable in the body of the message. Another option: you can click on the # symbol in the editor:
A window will then appear. To access your native variables, go to the Contact tab on the left, then select the desired variable from the list that appears.
And that is it. Your variable will then appear. When the sequence is added, it will automatically be replaced by the contact’s actual value.
Important : Please note that a contact cannot be added to a sequence if it uses a variable that is not filled in for this contact.
