The statistics of an automated campaign in Sarbacane Campaigns are read on two levels. The overview covers the whole scenario. The details of a message use the same tabs as an email campaign. It takes two clicks from My campaigns.
A Sarbacane Campaigns licence.
An automated campaign that has already sent at least one message.
In the left menu, click My campaigns.
On the automated campaign's thumbnail, in the top right, click the ••• button, then the statistics option. You can also click Statistics in the left menu, then the campaign.
Read the overview:
at the top, the scenario trigger and the number of emails and SMS sent;
in the middle, the chart of clicks, opens, bounces (NPAI), unsubscribes and complaints, over the whole period by default;
at the bottom, the breakdown of contacts (active, inactive, unsubscribed, behavioural tracking opt-outs, NPAI, complaints), then openers, clickers and reactivity rate.
In the top 5 emails block, sort the scenario's messages by open rate or click rate.
For the details of a message, click the preview link to the right of that message. Its statistics open with the same tabs as an email campaign (results, behavioural tracking, geolocation, links, technology).
Note Tick the option to include tests to also count test sends.
You see the results of the whole scenario, then those of each message, detailed as for an email campaign.
The scenario has not sent anything yet, or it was deactivated. Deactivation resets the counters: previous results are no longer shown, and contacts who were in progress do not receive the next messages.
For a contact who has not given consent to the tracking pixel, neither opens nor clicks are measured. The message is sent, but it does not appear in these rates.
The follow-up is a separate automated campaign: its statistics are available from its own thumbnail, in My campaigns.
