Sarbacane Engage: How to use native variables in your prospecting sequences?

To maximize the effectiveness of your sequences, the use of native variables is crucial. These variables allow you to customize your emails based on information specific to each contact.

Customization with Native Variables

Let's start by clarifying what a variable is. A variable is a field associated with a contact that you can insert into your sequence emails. Upon sending, the variable will automatically be replaced with the actual value of the contact.

Native variables are pre-existing variables in Sarbacane Engage from the creation of your account. They correspond to the basic fields of your contacts such as First Name, Last Name, Company, etc. If you wish to create new variables, you can do so by following the steps described in the section "Sarbacane Engage: how to create a personalization variable?"

List of Native Variables and Their Correspondences

Here are the different native variables in Sarbacane Engage and the contact fields they correspond to:

• city = City
• collectedAt = Collection Date
• company_industry = Company Industry
• company_name = Company Name
• company_size = Company Size
• country = Country
• email = Email Address
• first_name = First Name
• last_name = Last Name
• linkedinurl = LinkedIn Profile
• mobile = Mobile Phone Number
• phone = Landline Phone Number
• role = Job Title
• zipcode = Zip Code

Using Native Variables in Your Sequences

Integrating these variables is easily done via the editor when setting up emails within your sequence (see the article on creating and editing sequences).

To use a native variable while editing an email, simply type # followed by the name of the variable in the message body. Another solution is to click on the # symbol in the editor:

A window then appears. To access your native variables, go to the "Contact" tab on the left, then select the desired variable from the list that appears.

And there you go! Your variable will then appear. When adding the sequence, it will automatically be replaced with the actual value of the contact.

Important: Please note that a contact cannot be added to a sequence if it uses a variable that is not provided for that contact.