Sarbacane Campaigns: create an email campaign with the Email Builder

Sarbacane's Email Builder is the ideal tool for quickly and easily creating attractive emails. This email editor works on a drag-and-drop principle, which means you can design your message by simply placing visual elements wherever you want in your email.

How to create a campaign by choosing Email Builder as the creation mode?

When you choose Email Builder as your creation mode, several options are available to you for creating your email campaign:

• Start from scratch: If you have a clear vision for your email and prefer to create everything yourself, choose this option. You will start with a blank message that you can customize as you wish.
• Start from a Sarbacane template: If you're looking for inspiration or want to save time, select one of Sarbacane's free pre-designed email templates. You can then customize this template with your own text, images, and colors.
• Start from one of your templates: If you have previously created custom email templates, you will find them in the "My Templates" tab. You can easily reuse and customize them.
• Start from a received template: In the “Received Templates” tab, you will find templates that have been shared with you from another Sarbacane account. You are free to use them to create your email campaign.
• Start from a Smart Template: This feature analyzes your website from its URL and generates email templates in seconds that are faithful to your visual identity and ready to be sent.

Email Builder ensures that your emails will be automatically adapted for optimal reading on mobile devices, which is essential to reach your target audience wherever they are.

Advanced setup with Email Builder

For each email campaign created with Email Builder, you have access to the following advanced configuration options by clicking on the “Advanced Configuration” section at the top right of the editor:

Configuration:

• Tracking: Enable / Disable tracking options
• Unsubscribe list: Define one or more unsubscribe list(s) for your email campaign, offering your recipients the option to unsubscribe if necessary.
• Unsubscribe method: Define here what should happen when a contact clicks on the unsubscribe link of your campaign:

Be redirected to a standard Sarbacane page confirming the unsubscribe

Be redirected to a custom unsubscribe form

Be redirected to a page on your site if you manage unsubscribes via a page external to Sarbacane

• Advanced fields: Enable / Disable the display of advanced fields such as carbon copy in the available fields in the header of your campaign
• Add an attachment to your campaign

Properties:

• Add tags to your campaign: this option allows you to categorize your campaigns by channel or theme and filter statistics by tag.
• Sharing: this option allows you to define which users and user groups can have access to your campaign

Content:

Image hosting: Choose where to store the images in your email: on Sarbacane's servers, on an external server, or directly in the body of the email.

Start from scratch: If you want to start your creation from scratch, use this option to reset your ongoing work.

Save as a template: At any time, you can choose to save the template you are creating/customizing for later use. By clicking this button, you will have the option to name your template and choose which users will have access to it in case you share your account (learn more about account sharing).