In Sarbacane Campaigns, the behavioral tracking preferences setting lets you choose the method used to collect a recipient's choice when they want to refuse behavioral tracking (measurement of their opens and clicks). The configuration is done in Settings > Campaigns under the Behavioral tracking preferences section.
Note: this setting contributes to compliance with the CNIL recommendations applicable from July 2026 regarding behavioral tracking (tracking pixel and tracked links).
Have access to the Sarbacane Campaigns application.
In Sarbacane Campaigns, go to Settings > Campaigns.
Go to the Behavioral tracking preferences section.
Under Method selection, select one of the two options:
Standard page: the recipient who clicks the tracking management link is redirected directly to a confirmation page informing them that their opens and clicks will no longer be measured.
Redirect: the recipient is redirected to a form you created, allowing them to choose their behavioral tracking preferences, then to the confirmation page of your choice after validation.
If you choose Redirect, enter the URL of your choice in the Link field.
Save the changes.
The selected method is framed in green. The chosen tracking settings are automatically associated with the campaign when it is sent to the routing platform.
Important: changes to behavioral tracking preferences are not retroactive. They do not affect campaigns already sent, active automated scenarios, scheduled sends in progress, or A/B tests whose decision is being calculated.
→ How to collect tracking pixel consent via a campaign in Sarbacane?
→ How to collect tracking pixel consent via a form in Sarbacane?
→ How to import tracking pixel consent in Sarbacane?
