In Sarbacane, behavioral tracking opt-out is a statistical indicator that measures the number of recipients who have refused tracking of their opens and clicks. This indicator is counted separately from email unsubscribes to keep your open and click rates accurate.
Have access to the Sarbacane statistics module.
In line with CNIL recommendations, tracking opens and clicks (tracking pixel and tracked links) requires your recipients' explicit consent. Only contacts who have given this consent are counted in your open and click statistics.
When a recipient refuses tracking (via the dedicated link or form), Sarbacane records it under the “Behavioral tracking opt-out” indicator. It should not be confused with unsubscribing:
Unsubscribe: the recipient no longer wants to receive your emails.
Behavioral tracking opt-out: the recipient stays subscribed and receives your emails, but their opens and clicks are no longer measured (their links still work normally).
Isolating this indicator lets you clearly tell apart tracking refusals, unsubscribes and complaints.
The indicator is available in the following sections of your campaign statistics:
Summary chart: included in the campaign pie chart, alongside invalid addresses and complaints.
Statistics filters: the “Behavioral tracking opt-out” filter lets you isolate or exclude these contacts.
Behavioral tracking: shown in the individual detail for each contact.
Data exports: included in the behavioral tracking table export, the PDF export and the CSV export.
Since only contacts who have consented to behavioral tracking are counted in opens and clicks, your open and click rates may drop compared to your previous campaigns.
Note: this change reflects a measurement scope limited to consenting contacts. It does not mean your audience's actual engagement has dropped.
→ My open rate has been at 0 since the CNIL pixel update. What’s happening?
→ How to view and modify tracking pixel consent in Sarbacane?
