Sarbacane Campaigns: What is predictive eye tracking and how to use it?

Predictive Eye Tracking is an intelligent feature of Sarbacane Campaigns that tracks the eye movements of individuals as they review an email campaign. This approach simulates human vision, thus offering the possibility to measure the visual impact of your email before even sending it to your recipients. This feature allows you to optimize the appearance of your message, thereby increasing the overall performance of your campaign.

Analysis Reports Available

Heat Maps

The heat map analysis is based on eye tracking, providing a color gradient to indicate the most attractive areas of your email. The areas range from green to red, representing low to high levels of attention, respectively. This analysis predicts the parts that will likely be skimmed over by your recipients.

Gaze Movement

This diagram shows the probable trajectory of your recipients' gaze, composed of saccades and fixations. Each fixation point is identified by a numbered circle, simulating the first few seconds of the gaze trajectory.

Opacity Report

Based on the duration of fixation, this report simulates what your recipients will perceive in the first few seconds after opening the email. More transparent areas attract more attention, while more opaque areas are likely to be skimmed over.

Aesthetic Analysis

This overall analysis assigns an aesthetic score (from 0 to 100) by evaluating the color, clarity, and balance of your creation. The scores provide indications of the visual attractiveness of your email.

Launching the Test

To launch the Eye Tracking test, follow these steps:

• Access the campaign you wish to analyze
• Go to the test step of your campaign
• Press the "Launch Test" button in the "Eye Tracking" panel at the bottom right of the screen.

After the test, consult the 4 analysis reports (heat maps, gaze movements, opacity report, aesthetic analysis) by clicking on the corresponding images.

Important: Note that the test does not update automatically; you must relaunch it to see new results after making modifications to your campaign.