Sarbacane Engage: How to automate LinkedIn profile visits via your prospecting sequences?

Discover how to automate LinkedIn profile visits in your sequences with Sarbacane Engage. This feature allows you to optimize your interactions on LinkedIn by automatically visiting the profiles of your contacts, thus strengthening your presence on the platform.

Prerequisites

To get started, ensure you have synchronized your LinkedIn account with Sarbacane Engage. Follow these simple steps:

• Log in to your LinkedIn account.
• Open the Connect extension (if you haven't installed it yet, find out how to do so).
• Go to the LinkedIn tab in Sarbacane Engage.
• Click on "Create my LinkedIn integration".
• You should receive a confirmation message indicating that the connection between your LinkedIn account and Sarbacane Engage has been successfully established.

Integration into Your Sequences

To automate LinkedIn profile visits within your sequences, follow these steps:

• Access the sequence you have created (if you haven't created one yet, find out how to do so).

• Go to your "Sequences" page via the left sidebar and select the concerned sequence.
• In the "My sequence" tab, click on "Add a step" on the left.

• Then click on the three little dots, and click "Edit".

• Select "LinkedIn" as the step type and choose "Profile Visit".

• Click the blue "Save sequence" button at the top right to apply the changes.

Important

For the LinkedIn profiles of your contacts in the sequence to be visited successfully, ensure that the native variable "linkedin_url" contains the contact's LinkedIn profile link in the format including "https://www.".

Any other format (lack of URL, LinkedIn Sales Navigator URL, URL without "https://www." for example) will not immediately trigger the profile visit, and Sarbacane Engage will handle the situation as follows:

• Sarbacane Engage will search for the contact on LinkedIn using their first name, last name, and company name.
• If a single result is found, that person's LinkedIn profile will be automatically visited.
• In the case of multiple results or no result, no profile visit will be performed.

For contacts created via Connect on LinkedIn, the "linkedin_url" variable is automatically filled with the URL of their LinkedIn profile. For contacts added in other ways, you can access their card from your account and directly fill in the value for the variable.

In case of importing contacts via a CSV file, you can also add a "LinkedIn" column in your file containing the LinkedIn URLs of the contacts, then during the import, match your column with the "linkedin_url" variable.

Furthermore, ensure you remain logged into LinkedIn when you launch sequences with automated profile visits. However, your computer does not need to remain on while the sequences run.

With the automation of LinkedIn profile visits in your Sarbacane Engage sequences, you can enhance your presence and engagement on the platform while saving time in your professional interactions. Follow these steps to integrate this feature into your LinkedIn prospecting strategies.