In Sarbacane Campaigns, SMS campaign statistics show how many SMS messages were delivered, who clicked your link, and who replied to you. They can be opened from the tile of the sent campaign.
An SMS campaign that has already been sent.
To track clicks: a link added using Insert a link and behavioral tracking enabled.
To receive replies: the Standard number sender.
In My campaigns, look below the campaign thumbnail for the number of SMS delivered.
On the thumbnail, click the three dots, then click Statistics. The page opens on the Results tab.
In Results :
at the top left, the number of Recipients and the campaign Tags;
in the center, a chart shows how sends change over time. Hover over it to display the number of Deliveries and Clicks on a given date and time. Below the chart, on the left, select the time period (for example, 48 hours). On the right, select the charts to display: Deliveries, Clicks, Bounces, Unsubscribes;
at the bottom left, the Activity panel shows the number and percentage of Delivered, Clickers, Unsubscribes and Bounces;
at the bottom right, the Delivery and Click-through rates and the Engagement rate. The latter is the number of clickers divided by the number of delivered messages: it measures your recipients' interest in your message. To see the definition of each metric, hover over the “i” icon next to its name.
Open the Behavioral tracking tab. At the top, you’ll find the number of Recipients, Delivered, Clickers, Unsubs. and Bounces. Below, the table displays one row per recipient: phone number, last name, first name, followed by the columns Delivered (Yes or No), Clicks (the number of clicks on your link), Unsubscribed and Bounced. To download this list, click Export at the top right of the table.
Note: the Technology tab is designed for email campaigns. The Active and Inactive indicators do not apply to SMS.
Open the Responses tab to read the messages sent by your recipients.
Note: It is currently not possible to export the SMS responses received.
To resend the SMS to some of the recipients, click the three dots in the top right, then click Relaunch a campaign.
You know how many recipients received your SMS, who clicked, and what they replied.
Check the following in order:
Click tracking is enabled for the campaign: at the Message step, in the toolbar, open the “•••” menu, then select Statistics. If behavioral tracking is disabled on your account, no clicks are counted, either in email or SMS.
Clicks also appear in each contact's profile.
The recipient may have replied with just a space. To check that replies are coming through, send yourself the SMS and reply to it. If your reply doesn't appear, contact customer service.
With a Custom sender, your recipients can't reply. Choose Standard number.
Enable Google Analytics tracking in your account settings: Campaigns > Statistics > Google Analytics.
For SMS, the utm_medium parameter is automatically set to “sms”.
In GA4, also check the “Direct” or “Unassigned” channels: GA4 sometimes classifies this traffic there.
