What are the differences between marketing emails, transactional emails, and automated emails?

With Sarbacane Suite, you can send three types of email campaigns:

• Marketing emails with Sarbacane Campaigns
• Automated workflows with Sarbacane Campaigns
• Transactional emails with Sarbacane Sendkit

Understanding the differences between these types of emails and their respective uses can help you maximize the effectiveness of your communications and provide a better experience to your users.

Definitions and Examples:

Marketing Emails:

Marketing emails are powerful tools for promoting your products, services, or special offers. These messages are sent to a contact list or specific segments of your audience. The main goal is to encourage engagement and promote specific actions, often for commercial purposes.

Examples of marketing emails:

• Newsletters
• Promotions and special offers
• Product launches
• Updates on your product or services
• Event invitations

Transactional Emails

Transactional emails are designed to provide essential and reassuring information to your users following a specific action to build their trust in your brand. These emails confirm and/or provide information about a transaction or activity related to the user's account.

Examples of transactional emails

• Account creation confirmation
• Password reset
• Order confirmation
• Delivery notification
• Appointment confirmation

Automated Campaigns

Automated campaigns are sequences of actions triggered automatically by events (such as a user's birthday, webinar, or event registration) or specific user actions (such as signing up on your website, downloading a whitepaper, or contacting via a form).

These scenarios may include sending emails, SMS, or adding to a contact list or unsubscribe list. They are designed to be responsive and personalized, catering to individual user behaviors.

Each step of the scenario is subject to conditions (clicked / not clicked, opened / not opened, etc.) and timing (sent x hours or days after the previous step).

Examples of automated scenarios

• Welcome email after an account creation on your website
• Birthday email on the contact's birthday or anniversary of their registration
• Abandoned cart emails
• Re-engagement scenario for inactive contacts
• Scenario related to event participation (emails with useful information before the event, follow-up emails post-event)

This type of email is managed through the Sarbacane Campaigns application.