Sarbacane Campaigns: Can you insert an attachment in an email campaign?

Before proceeding with adding attachments in Sarbacane Campaigns, it is crucial to consider the implications and best practices. While adding attachments is technically possible, it is strongly recommended to avoid this practice. Instead, prefer hosting your documents online and inserting hyperlinks in your campaign to allow your recipients to easily access the documents.

Why avoid adding an attachment to your campaigns?

Suspicion from email providers

Email providers are often wary of messages with attachments due to the intensive use of this practice by spammers. This suspicion can negatively affect your deliverability and sender reputation.

Email weight limits

Some email clients impose weight limits for emails. If the attachment exceeds this limit, it can be blocked, slowing down the sending or leading to the rejection of the campaign.

Impact on the inbox

Sending large attachments can annoy your recipients by occupying a large part of their inbox storage space. This can also lead to send refusals if the inbox is full.

Risk of email refusal

An attachment can also lead to send refusals if the recipient's inbox is saturated. You might receive notifications indicating that the inbox is full.

Risk of intrusion

Sending an attachment to a recipient who is not expecting it can be perceived as intrusive.

Recommended solution: online hosting

To solve these issues, we recommend hosting your files online via professional storage space services. This not only improves deliverability but also allows you to track your recipients' reactions by analyzing clicks to your online documents.

How to insert an attachment (if needed)?

If, despite the recommendations, you need to add an attachment, here are the steps in Sarbacane Campaigns:

• In the editing step of your campaign, click on the "Advanced Configuration" option at the top right of your screen.
• In the "Configuration" section, activate the "Attachment" option by clicking on it.
• A new window then opens, allowing you to upload the document you wish to add as an attachment.
• Once your attachment is added, validate. Your attachment is added!

Caution: ensure that the total weight of the attachments does not exceed 500 KB!

Check the cost of sending your campaign

Adding an attachment can increase the weight of your message. A message that is too heavy can lead to a higher consumption of credits. Indeed, for sending a standard message without an attachment, normally one credit per recipient is counted. If your message is heavier, then several credits per recipient may be counted.

To check this, go to the test step of your campaign, click on "See the summary" to review the details of your send. Among other things, you can consult the "sending cost per recipient".

Adding attachments in Sarbacane Campaigns must be done with discernment to avoid any negative impact on the deliverability of your campaigns and your image with your audience.