How does Sarbacane improve the deliverability of your emails?

At Sarbacane, we consider deliverability to be a central issue, as several million emails are sent every day from our 'Routing Evolution' platform. We implement various strategies and features to ensure that our clients' campaigns effectively reach their recipients.

Authentication and customization of the domain name

Routing Evolution utilizes the latest authentication techniques to enhance the credibility of your mailings. You also have the option to customize your own domain name, strengthening your reputation as a legitimate sender.

Management of NPAI and unsubscribes

Our system automatically detects NPAI (Not At - or No Longer At - the Address Indicated) addresses when sending out your campaigns. Similarly, unsubscribes are efficiently managed to respect your subscribers' preferences.

Analysis and correction of addresses

When importing your recipient list, Sarbacane Campaigns offers in-depth analysis to correct errors such as incorrect domains, typos, or email address structure issues. This allows you to clean up your contact lists by removing incorrect, outdated, or falsified addresses.

Monitoring of server and IP reputation

Routing Evolution has multiple servers and IPs, constantly monitored by our technical teams using a spam monitoring and filtering system. We dynamically allocate the best IP addresses based on feedback, ensuring optimal deliverability and service continuity.

Campaign moderation

Our moderation service reviews our clients' campaigns from 8am to 10pm on weekdays and from 10am to 10pm on weekends. They ensure compliance with our usage charter, including verifying the presence of an unsubscribe link in each communication. We also review the message content and the method of collecting email addresses.

Compliance with standards and recommendations

Sarbacane is recognized as a trusted provider by the Data & Marketing Association France (DMA France, formerly SNCD), and we comply with the recommendations of the French Data Protection Authority (CNIL).

All of these measures allow us to maintain positive relationships with email providers in France and around the world, thus consolidating our reputation. We leverage this recognition to optimize the sending and receiving of our users' emails."