Sarbacane Engage: How to enrich and clean your contacts with the Data Desk?

The Data Desk in Sarbacane Engage is a powerful resource for improving the quality and customization of your communication sequences. It allows you to clean and enrich your databases, as well as create magic variables, for more authentic and impactful interactions.

Accessing the Data Desk

To take advantage of the Data Desk benefits, access the settings of your Sarbacane Engage account and select the Data Desk tab.

Key Features

• Cleaning: You have the option to reformat your contacts' information to make it usable in your sequence emails. By default, reformatting the first name, last name, role, company name, and company size is activated. You can customize these options by checking or unchecking the boxes.
• Magic Variables: Magic variables are generated from your native variables such as the company name or industry. They allow you to further personalize your emails. To activate them, first create a variable corresponding to the magic variable you want to use. For example, the "Salutation" variable can be activated to greet prospects with "Mr." or "Ms." based on the provided first name.
• Enrichment: This function gives you access to synchronization with Clearbit, a contact enrichment solution. You can obtain information such as the industry.
• Verification: You can verify the validity of your contacts' email addresses before engaging them in a sequence, thanks to the integration with Briteverify software.

Activation and Enrichment

After configuring the various options in the Data Desk, new contacts created will automatically be enriched with relevant information. However, existing contacts will not be automatically modified. If you wish to retroactively enrich existing contacts, you can select them from the contact list, then click on "Action" and choose "Enrich with Data Desk".

The Data Desk in Sarbacane Engage offers essential features for cleaning, enriching, and personalizing your databases. By using these tools, you can optimize the effectiveness of your prospecting sequences and enhance the impact of your communications. Take advantage of this tool to create more spontaneous, personalized, and striking interactions with your contacts.